Creative crowdsourcing from a legal perspective
Creative crowdsourcing is increasingly used by companies to spur their innovation and improve their marketing efforts. But how does it work on a legal perspective? Here is a video that explains it all in 26 minutes. This is the recording of a webinar broadcasted on Wednesday July 23rd 2014, in which eYeka’s experienced Head of Legal Eric Favreau explains the main points to have in mind when engaging with creative crowdsourcing. We wanted this video – interesting for brands and creators alike – to be crystal-clear when it comes to this rather specific topic. We hope to have accomplished that.
Creating, predicting and amplifying video content that delivers
How can brands and agencies succeed in creating engaging video content that delivers marketing value? Jon Williams, Associate Director at Unruly Media, and Joël Céré, Global Director of Insights & Innovation Solutions at eYeka, offer an introduction to creating, predicting and amplifying social videos that work for consumers and for brands.
Discover how eYeka Pulse makes marketers more creative
eYeka Pulse is a fun, text-based online tool that lets consumers suggest new marketing or product ideas to brands in no more than 140 characters.
It is a perfect complement to current contests, allowing a wider range of people to express their creative thoughts. We believe it will change the way marketers can access creative ideas.
Crowdsourcing? The agency creative no bulls' view
What are the implications for creative and media agencies? Are crowdsourcing platforms foes, friends or frenemies to the industry? Are they of any use to the professional "ideas men"? Toru Fujii, Senior Creative Director for ADK, shared his honest views and experience with crowdsourcing in an enlightening webinar.