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Danone — Bringing health through food to as many people as possible

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Case Study: Crowdsourced inspiration to rebrand Danone Milkuat for teens

Find out more about Milkuat's success story

Danone is a multinational food-products corporation based in the 9th arrondissement of Paris. It has four business lines: Fresh Dairy products, Waters, Early Life Nutrition and Medical Nutrition. In the United States it is marketed as the Dannon Company.
In 2014, Fresh dairy products represent 52% of the group's total sales, Early Life Nutrition 21%, Waters 20% and Medical Nutrition 7%.

Bebelac - Packaging

€3,500 Creative Writing - Graphic Design - Label & Package Design

Express
Bebelac - Packaging

Can you help Bebelac design exciting, fun and creative packaging of Growing Up Liquid Milk that mums will choose and will delight kids?

Better Beverage Moments

€12,000 Creative Writing - Graphic Design - Label & Package Design

Better Beverage Moments
982Challengers
149Participants
266Medias submitted
151Medias accepted

Danone Aptamil

€10,000 Creative Writing - Illustration

Danone Aptamil
704Challengers
140Participants
375Medias submitted
201Medias accepted

Activia - Yogurt with cereals

€2,500 Creative Writing - Illustration

Express
Activia - Yogurt with cereals
435Challengers
77Participants
115Medias submitted
54Medias accepted

Aptamil for Moms

€5,000 Creative Writing

Aptamil for Moms
380Challengers
63Participants
79Medias submitted
35Medias accepted

Actimel Get Ready

€10,000 Animation - Script Writing - Video

Actimel Get Ready
391Challengers
49Participants
67Medias submitted
40Medias accepted

Activia - Happy Belly

€5,000 Creative Writing - Graphic Design - Illustration

Activia - Happy Belly
620Challengers
121Participants
268Medias submitted
113Medias accepted

Activia Inside Outside

€5,000 Creative Writing - Illustration

Activia Inside Outside
557Challengers
98Participants
237Medias submitted
63Medias accepted

Danette's pleasures

€5,800 Creative Writing - Illustration

Danette's pleasures
566Challengers
82Participants
199Medias submitted
43Medias accepted

Danone Aqua

€5,000 Creative Writing - Graphic Design - Illustration

Danone Aqua
431Challengers
58Participants
113Medias submitted
48Medias accepted

Mizone

€5,000 Creative Writing - Graphic Design - Illustration

Mizone
416Challengers
68Participants
104Medias submitted
40Medias accepted

Danonino

€5,000 Animation - Creative Writing - Illustration - Video

Danonino
700Challengers
52Participants
156Medias submitted
32Medias accepted

Silhouettes Packaging

€5,000 Label & Package Design

Silhouettes Packaging
633Challengers
46Participants
90Medias submitted
49Medias accepted

Water Tweens

€10,000 Animation - Graphic Design - Video

Water Tweens
1140Challengers
137Participants
205Medias submitted
70Medias accepted

Badoit

€10,000 Animation - Video

Badoit
291Challengers
34Participants
34Medias submitted
28Medias accepted

Danone Signature

€5,000 Creative Writing - Illustration

Danone Signature
971Challengers
230Participants
321Medias submitted
152Medias accepted

Have fun with yoghurt!

8,000 € Animation - Video

Have fun with yoghurt!
964Challengers
64Participants
86Medias submitted
60Medias accepted

You are how you eat

EUR 5,000 Creative Writing - Graphic Design - Illustration

You are how you eat
675Challengers
98Participants
157Medias submitted
64Medias accepted

Actimel

5,000 € Creative Writing - Graphic Design - Illustration

Actimel
435Challengers
73Participants
129Medias submitted
49Medias accepted

Danone Yoghurt

USD 10,000 Animation - Video

Danone Yoghurt
510Challengers
43Participants
53Medias submitted
25Medias accepted

Naandi

USD 1,500 Creative Writing

Naandi
122Challengers
40Participants
128Medias submitted
95Medias accepted

ACTIMEL

16 000 € Animation - Video

ACTIMEL
893Challengers
104Participants
110Medias submitted
50Medias accepted

Brands part of Danone