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Nestlé — Good Food, Good Life

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Case Study: Creating social content that moves market share

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Case Study: Reinventing instant coffee, café style

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Case Study: Getting fresh, high-quality video content to connect NESCAFÉ with Millennials

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Nestlé is committed to enhancing people's lives by offering tastier and healthier food and beverage choices at all stages of life and at all times of the day.

Our objective is to be the leader in Nutrition Health and Wellness, and the industry reference for financial performance, trusted by all stakeholders.

We believe that leadership is not just about size; it is also about behaviour. Trust, too, is about behaviour; and we recognise that trust is earned only over a long period of time by consistently delivering on our promises.

These objectives and behaviours are encapsulated in the simple phrase, “Good Food, Good Life”, a phrase that sums up our corporate ambition.

Source

NESCAFÉ CAFÉ VIỆT

€5,500 Graphic Design - Illustration

NESCAFÉ CAFÉ VIỆT
685Challengers
60Participants
99Medias submitted
54Medias accepted

Teach Mums - Video

€23,500 Animation - Video

Teach Mums - Video
331Challengers
31Participants
52Medias submitted
40Medias accepted

Teach moms - Print

€7,500 Creative Writing - Illustration

Teach moms - Print
534Challengers
106Participants
273Medias submitted
80Medias accepted

CRUNCH® Cereals

€2,000 Creative Writing - Illustration

#CrunchAd
CRUNCH® Cereals
342Challengers
44Participants
73Medias submitted
44Medias accepted

Nestlé Breakfast

€5,000 Graphic Design

Nestlé Breakfast
681Challengers
73Participants
121Medias submitted
55Medias accepted

Milkybar

€5,000 Creative Writing - Illustration - Label & Package Design

Milkybar
453Challengers
67Participants
101Medias submitted
55Medias accepted

Nescafé Start

€7,500 Creative Writing - Illustration

Nescafé Start
856Challengers
161Participants
215Medias submitted
92Medias accepted

Allen's

€7,500 Creative Writing - Label & Package Design

Allen's
593Challengers
71Participants
108Medias submitted
48Medias accepted

Lifesavers

€5,000 Label & Package Design

Lifesavers
787Challengers
158Participants
277Medias submitted
124Medias accepted

NESCAFÉ Fresh Start

€25,000 Video

NESCAFÉ Fresh Start
1096Challengers
104Participants
156Medias submitted
60Medias accepted

Nestlé Good Lifers

€10,000 Creative Writing

Nestlé Good Lifers
606Challengers
88Participants
125Medias submitted
68Medias accepted

Nescafé Gift

€8,000 Creative Writing - Label & Package Design

Nescafé Gift
957Challengers
167Participants
250Medias submitted
73Medias accepted

Purina - Pleasure in Food

€5,000 Creative Writing - Illustration

Purina - Pleasure in Food
378Challengers
71Participants
122Medias submitted
67Medias accepted

Fitness Greeting e-Cards

€5,000 Graphic Design - Illustration

Fitness Greeting e-Cards
786Challengers
217Participants
491Medias submitted
273Medias accepted

MILO + ____

€5,000 Creative Writing - Graphic Design - Illustration

MILO + ____
770Challengers
114Participants
204Medias submitted
46Medias accepted

Purina

€5,000 Creative Writing - Illustration

Purina
502Challengers
69Participants
153Medias submitted
46Medias accepted

NESCAFÉ ®

€15,000 Creative Writing - Illustration

NESCAFÉ ®
2008Challengers
213Participants
443Medias submitted
145Medias accepted

Nescafé

€15,000 Creative Writing - Graphic Design - Illustration - Label & Package Design

Nescafé
1272Challengers
195Participants
255Medias submitted
138Medias accepted

MILO® - Me & My MILO®

SGD 12,500 Animation - Graphic Design - Video

MILO® - Me & My MILO®
771Challengers
65Participants
108Medias submitted
37Medias accepted

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