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P&G — Touching lives, improving life

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Case Study: Tapping Into Consumers' Ideas to Accelerate Innovation In Oral Care

Find out more about Oral-B's success story
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Case Study: Co-creating a fresher way to talk about fragrance, while keeping the essence

Find out more about Head & Shoulders's success story
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Case Study: Bringing SK-II’s Brand Destiny to Life by Involving Millennials

Find out more about SK-II's success story

Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company. As the world's largest multinational consumer goods company, Procter & Gamble Co. is the 4th largest corporation in the world by market capitalization and is Fortune's 6th Most Admired Company. Its products include pet foods, cleaning agents, and personal care products. Twenty-six of P&G's brands have more than a billion dollars in net annual sales. P&G serves nearly 5 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®.

Source

Downy - Videos

€18,000 Animation - Video

Downy - Videos
385Challengers
38Participants
50Medias submitted
33Medias accepted

Gillette - Comm ideas

€7,000 Creative Writing - Illustration

Gillette - Comm ideas
371Challengers
99Participants
177Medias submitted
103Medias accepted

Downy - Prints

€8,000 Creative Writing - Graphic Design - Illustration

Downy - Prints
830Challengers
171Participants
435Medias submitted
158Medias accepted

Shhh... Share A Secret

€17,000 Animation - Video

Shhh... Share A Secret
368Challengers
35Participants
50Medias submitted
26Medias accepted

SK-II - Pitera Counter

€8,000 Graphic Design - Label & Package Design

SK-II - Pitera Counter
538Challengers
50Participants
101Medias submitted
49Medias accepted

Downy / Lenor Protection

€2,500 Creative Writing - Illustration

Express
Downy / Lenor Protection
445Challengers
109Participants
274Medias submitted
188Medias accepted

SK-II - China Luxury

€15,000 Creative Writing - Illustration

SK-II - China Luxury
705Challengers
121Participants
228Medias submitted
122Medias accepted

Ariel - Moments of clean

€2,500 Creative Writing - Illustration

Express
Ariel - Moments of clean
432Challengers
118Participants
274Medias submitted
147Medias accepted

SK-II Ideas for Change

€2,500 Creative Writing - Illustration

SK-II Ideas for Change
317Challengers
58Participants
90Medias submitted
56Medias accepted

SK-II Pitera

€30,000 Animation - Video

SK-II Pitera
636Challengers
27Participants
32Medias submitted
20Medias accepted

Metamucil

€5,000 Creative Writing

Metamucil
586Challengers
81Participants
125Medias submitted
45Medias accepted

Oral-B Pro-Expert

€20,000 Animation - Video

Oral-B Pro-Expert
428Challengers
40Participants
57Medias submitted
31Medias accepted

Zest

€21,500 Animation - Video

Zest
443Challengers
25Participants
32Medias submitted
22Medias accepted

SK-II - Embodiment

€15,000 Graphic Design

SK-II - Embodiment
1181Challengers
143Participants
365Medias submitted
95Medias accepted

SK-II Festive Gift

€10,000 Label & Package Design

SK-II Festive Gift
503Challengers
77Participants
147Medias submitted
48Medias accepted

SK-II

€19,500 Animation - Video

SK-II
29Challengers
14Participants
30Medias submitted
21Medias accepted

Gillette Football

€15,000 Animation - Video

Gillette Football
487Challengers
37Participants
67Medias submitted
22Medias accepted

Hairdressers Salon

€10,000 Animation - Video

Hairdressers Salon
436Challengers
38Participants
60Medias submitted
24Medias accepted

Ariel

€15,000 Animation - Video

Ariel
601Challengers
115Participants
186Medias submitted
93Medias accepted

Power Interactivity

€5,000 Creative Writing - Illustration

Power Interactivity
513Challengers
78Participants
145Medias submitted
67Medias accepted

Hugo Boss Packaging

€7,500 Creative Writing - Label & Package Design

Hugo Boss Packaging
965Challengers
207Participants
640Medias submitted
141Medias accepted

Head And Shoulders

€10,000 Animation - Video

Head And Shoulders
634Challengers
81Participants
103Medias submitted
54Medias accepted

My Vidal Sassoon Moment

€2,800 Animation - Creative Writing - Graphic Design - Illustration - Video

My Vidal Sassoon Moment
392Challengers
37Participants
51Medias submitted
32Medias accepted

Redesign Pampers Packaging

€5,000 Creative Writing - Illustration - Label & Package Design

Redesign Pampers Packaging
1262Challengers
168Participants
232Medias submitted
87Medias accepted

Brands part of P&G