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P&G — Touching lives, improving life

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Case Study: Tapping Into Consumers' Ideas to Accelerate Innovation In Oral Care

Find out more about Oral-B's success story
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Case Study: Co-creating a fresher way to talk about fragrance, while keeping the essence

Find out more about Head & Shoulders's success story
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Case Study: Bringing SK-II’s Brand Destiny to Life by Involving Millennials

Find out more about SK-II's success story

Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company. As the world's largest multinational consumer goods company, Procter & Gamble Co. is the 4th largest corporation in the world by market capitalization and is Fortune's 6th Most Admired Company. Its products include pet foods, cleaning agents, and personal care products. Twenty-six of P&G's brands have more than a billion dollars in net annual sales. P&G serves nearly 5 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®.

Source

Tampax - Form Fit

€2,500 Creative Writing - Illustration

Express
Tampax - Form Fit
247Challengers
86Participants
184Medias submitted
104Medias accepted

Ariel & ACE - Compaction

€7,500 Graphic Design - Illustration

#ArielAceLaundry
Ariel & ACE - Compaction
508Challengers
145Participants
294Medias submitted
117Medias accepted

Ariel - Value for Money

€5,000 Graphic Design - Illustration

#ArielAceLaundry
Ariel - Value for Money
679Challengers
202Participants
382Medias submitted
159Medias accepted

Gender Equality - Poster

€5,000 Graphic Design - Illustration

Express
Gender Equality - Poster
732Challengers
188Participants
360Medias submitted
191Medias accepted

Vidal Sassoon - The Legend

€10,000 Creative Writing - Illustration

Vidal Sassoon - The Legend
650Challengers
128Participants
279Medias submitted
110Medias accepted

Always - Perfect fit

€2,500 Graphic Design - Illustration

Express
Always - Perfect fit
434Challengers
103Participants
206Medias submitted
126Medias accepted

Olay UV Protection

€5,000 Creative Writing - Illustration

Olay UV Protection
723Challengers
147Participants
308Medias submitted
210Medias accepted

Olay - UV Innovation

€2,500 Creative Writing - Illustration

Express
Olay - UV Innovation
257Challengers
66Participants
98Medias submitted
81Medias accepted

Tide Pods

€2,500 Creative Writing - Illustration

Express
Tide Pods
381Challengers
89Participants
190Medias submitted
149Medias accepted

VapoRub Power of Touch

€7,500 Creative Writing - Illustration

VapoRub Power of Touch
659Challengers
129Participants
276Medias submitted
144Medias accepted

Downy Lenor Sensitive

€2,500 Creative Writing - Illustration

Express
Downy Lenor Sensitive
375Challengers
93Participants
255Medias submitted
151Medias accepted

Always - Odor Control

€2,500 Creative Writing - Illustration

Express
Always - Odor Control
274Challengers
73Participants
141Medias submitted
79Medias accepted

Febreze Fabric Freshener

€8,000 Creative Writing - Illustration

Febreze Fabric Freshener
581Challengers
117Participants
219Medias submitted
134Medias accepted

Downy/Lenor - Unstopables

€2,500 Creative Writing - Illustration

Express
Downy/Lenor - Unstopables
199Challengers
45Participants
90Medias submitted
77Medias accepted

Downy - Flawless Look

€2,500 Creative Writing - Illustration

Express
Downy - Flawless Look
152Challengers
41Participants
80Medias submitted
52Medias accepted

Downy Makes Detergent

€5,000 Creative Writing - Illustration

Downy Makes Detergent
337Challengers
61Participants
118Medias submitted
32Medias accepted

Head & Shoulders Seasons

€2,500 Creative Writing - Illustration

Express
Head & Shoulders Seasons
423Challengers
98Participants
240Medias submitted
113Medias accepted

Koleston Hair Coloring

€3,000 Creative Writing - Illustration

Koleston Hair Coloring
262Challengers
67Participants
140Medias submitted
91Medias accepted

Pantene

€10,000 Creative Writing - Illustration

Pantene
949Challengers
189Participants
417Medias submitted
280Medias accepted

Downy Odor Control

€4,500 Creative Writing - Illustration

Express
Downy Odor Control
273Challengers
61Participants
142Medias submitted
75Medias accepted

Meta Mornings

€19,000 Animation - Video

Meta Mornings
415Challengers
34Participants
45Medias submitted
33Medias accepted

SK-II Destiny Moments

€10,000 Animation - Video

SK-II Destiny Moments
423Challengers
54Participants
108Medias submitted
58Medias accepted

Vicks Cough & Cold Relief

€2,500 Creative Writing - Illustration

Express
Vicks Cough & Cold Relief
294Challengers
83Participants
178Medias submitted
117Medias accepted

Vicks Zzz Posters

€2,500 Creative Writing - Illustration

Express
Vicks Zzz Posters
333Challengers
96Participants
212Medias submitted
135Medias accepted

Brands part of P&G