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P&G — Touching lives, improving life

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Case Study: Tapping Into Consumers' Ideas to Accelerate Innovation In Oral Care

Find out more about Oral-B's success story
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Case Study: Co-creating a fresher way to talk about fragrance, while keeping the essence

Find out more about Head & Shoulders's success story
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Case Study: Bringing SK-II’s Brand Destiny to Life by Involving Millennials

Find out more about SK-II's success story

Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company. As the world's largest multinational consumer goods company, Procter & Gamble Co. is the 4th largest corporation in the world by market capitalization and is Fortune's 6th Most Admired Company. Its products include pet foods, cleaning agents, and personal care products. Twenty-six of P&G's brands have more than a billion dollars in net annual sales. P&G serves nearly 5 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®.

Source

Re-introduce Braun epilators

€10,000 Creative Writing - Illustration

Re-introduce Braun epilators

Create an original poster with a headline to make the Braun epilator more desirable for ladies in their 20s and 30s who simply don’t know, or aren’t interested, in buying an epilator. 

Tide: whiteness redefined

€5,000 Creative Writing - Illustration

Tide: whiteness redefined

Create a poster for Tide that redefines whiteness in laundry so it’s more creatively interesting, meaningful and appealing to Mums.

JOY Dishwashing Suds/Froth

€3,500 Graphic Design - Illustration

Express
JOY Dishwashing Suds/Froth

Through a visually arresting and creative poster with tagline, show JOY dish wash detergent’s longer lasting suds power for an effective dish washing experience.

ARIEL - Shining Assets

€5,000 Creative Writing - Illustration

#Arielatam
ARIEL - Shining Assets

Create a new in-store display concept for ARIEL using one or a combination of the brand “assets” in order to truly break the auto-pilot of the shoppers and generate an instant wow effect.  

Oral-B for teenagers

€1,500 Creative Writing - Illustration

Oral-B for teenagers
266Challengers
89Participants
140Medias submitted
101Medias accepted

Always Origami

€3,500 Graphic Design - Label & Package Design

Express
Always Origami
419Challengers
116Participants
171Medias submitted
126Medias accepted

Ariel Family

€5,000 Creative Writing - Illustration

#ArielAceLaundry
Ariel Family
541Challengers
101Participants
146Medias submitted
102Medias accepted

Vidal Sassoon - Pack

€20,000 Label & Package Design

Vidal Sassoon - Pack
566Challengers
89Participants
162Medias submitted
88Medias accepted

Tampax - Small & Powerful

€2,500 Creative Writing - Illustration

Express
Tampax - Small & Powerful
260Challengers
81Participants
145Medias submitted
75Medias accepted

Whisper - Skin Love

€7,500 Creative Writing - Illustration

Whisper - Skin Love
287Challengers
93Participants
161Medias submitted
61Medias accepted

Ariel - The Challenge

€15,000 Video

#ArielAceLaundry
Ariel - The Challenge
440Challengers
39Participants
42Medias submitted
25Medias accepted

ACE - Convenience

€5,000 Graphic Design - Illustration

#ArielAceLaundry
ACE - Convenience
400Challengers
87Participants
140Medias submitted
52Medias accepted

Vicks - Action Cold & Flu

€7,500 Creative Writing - Illustration

Vicks - Action Cold & Flu
341Challengers
92Participants
163Medias submitted
75Medias accepted

Brands part of P&G