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P&G — Touching lives, improving life

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Case Study: Tapping Into Consumers' Ideas to Accelerate Innovation In Oral Care

Find out more about Oral-B's success story
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Case Study: Co-creating a fresher way to talk about fragrance, while keeping the essence

Find out more about Head & Shoulders's success story
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Case Study: Bringing SK-II’s Brand Destiny to Life by Involving Millennials

Find out more about SK-II's success story

Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company. As the world's largest multinational consumer goods company, Procter & Gamble Co. is the 4th largest corporation in the world by market capitalization and is Fortune's 6th Most Admired Company. Its products include pet foods, cleaning agents, and personal care products. Twenty-six of P&G's brands have more than a billion dollars in net annual sales. P&G serves nearly 5 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®.

Source

Kroger shopping experience

€2,500 Creative Writing - Illustration

Express
Kroger shopping experience

Imagine your ideal tech enabled grocery shopping experience, and bring it to life for Kroger.

Tide: whiteness redefined

€5,000 Creative Writing - Illustration

Tide: whiteness redefined
519Challengers
164Participants
388Medias submitted
130Medias accepted

JOY Dishwashing Suds/Froth

€3,500 Graphic Design - Illustration

Express
JOY Dishwashing Suds/Froth
385Challengers
104Participants
234Medias submitted
132Medias accepted

ARIEL - Shining Assets

€5,000 Creative Writing - Illustration

#Arielatam
ARIEL - Shining Assets
372Challengers
58Participants
69Medias submitted
46Medias accepted

Oral-B for teenagers

€1,500 Creative Writing - Illustration

Flash
Oral-B for teenagers
266Challengers
89Participants
140Medias submitted
101Medias accepted

Olay - Start Today

€10,000 Photography - Video

Olay - Start Today
728Challengers
125Participants
247Medias submitted
96Medias accepted

ARIEL - Perfect Armpits

€5,000 Creative Writing - Illustration

#Arielatam
ARIEL -  Perfect Armpits
438Challengers
97Participants
161Medias submitted
57Medias accepted

Always for teenage girls

€1,500 Creative Writing - Illustration

Flash
Always for teenage girls
199Challengers
50Participants
76Medias submitted
61Medias accepted

Always Origami

€3,500 Graphic Design - Label & Package Design

Express
Always Origami
419Challengers
116Participants
171Medias submitted
126Medias accepted

Ariel Family

€5,000 Creative Writing - Illustration

#ArielAceLaundry
Ariel Family
541Challengers
101Participants
146Medias submitted
102Medias accepted

Vidal Sassoon - Pack

€20,000 Label & Package Design

Vidal Sassoon - Pack
566Challengers
89Participants
162Medias submitted
88Medias accepted

Tampax - Small & Powerful

€2,500 Creative Writing - Illustration

Express
Tampax - Small & Powerful
260Challengers
81Participants
145Medias submitted
75Medias accepted

Whisper - Skin Love

€7,500 Creative Writing - Illustration

Whisper - Skin Love
287Challengers
93Participants
161Medias submitted
61Medias accepted

Ariel - The Challenge

€15,000 Video

#ArielAceLaundry
Ariel - The Challenge
440Challengers
39Participants
42Medias submitted
25Medias accepted

ACE - Convenience

€5,000 Graphic Design - Illustration

#ArielAceLaundry
ACE - Convenience
400Challengers
87Participants
140Medias submitted
52Medias accepted

Vicks - Action Cold & Flu

€7,500 Creative Writing - Illustration

Vicks - Action Cold & Flu
341Challengers
92Participants
163Medias submitted
75Medias accepted

Brands part of P&G