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P&G — Touching lives, improving life

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Case Study: Tapping Into Consumers' Ideas to Accelerate Innovation In Oral Care

Find out more about Oral-B's success story
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Case Study: Co-creating a fresher way to talk about fragrance, while keeping the essence

Find out more about Head & Shoulders's success story
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Case Study: Bringing SK-II’s Brand Destiny to Life by Involving Millennials

Find out more about SK-II's success story

Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company. As the world's largest multinational consumer goods company, Procter & Gamble Co. is the 4th largest corporation in the world by market capitalization and is Fortune's 6th Most Admired Company. Its products include pet foods, cleaning agents, and personal care products. Twenty-six of P&G's brands have more than a billion dollars in net annual sales. P&G serves nearly 5 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®.

Source

Always Origami

€3,500 Graphic Design - Label & Package Design

Always Origami
419Challengers
116Participants
171Medias submitted
126Medias accepted

Ariel Family

€5,000 Creative Writing - Illustration

#ArielAceLaundry
Ariel Family
541Challengers
101Participants
146Medias submitted
102Medias accepted

Vidal Sassoon - Pack

€20,000 Label & Package Design

Vidal Sassoon - Pack
566Challengers
89Participants
162Medias submitted
88Medias accepted

Tampax - Small & Powerful

€2,500 Creative Writing - Illustration

Express
Tampax - Small & Powerful
260Challengers
81Participants
145Medias submitted
75Medias accepted

Whisper - Skin Love

€7,500 Creative Writing - Illustration

Whisper - Skin Love
287Challengers
93Participants
161Medias submitted
61Medias accepted

Ariel - The Challenge

€15,000 Video

#ArielAceLaundry
Ariel - The Challenge
440Challengers
39Participants
42Medias submitted
25Medias accepted

ACE - Convenience

€5,000 Graphic Design - Illustration

#ArielAceLaundry
ACE - Convenience
400Challengers
87Participants
140Medias submitted
52Medias accepted

Vicks - Action Cold & Flu

€7,500 Creative Writing - Illustration

Vicks - Action Cold & Flu
341Challengers
92Participants
163Medias submitted
75Medias accepted

Downy Sensitive

€2,700 Creative Writing - Illustration

Express
Downy Sensitive
253Challengers
50Participants
116Medias submitted
53Medias accepted

Tampax - Form Fit

€2,500 Creative Writing - Illustration

Express
Tampax - Form Fit
247Challengers
86Participants
184Medias submitted
104Medias accepted

Ariel & ACE - Compaction

€7,500 Graphic Design - Illustration

#ArielAceLaundry
Ariel & ACE - Compaction
508Challengers
145Participants
294Medias submitted
117Medias accepted

Ariel - Value for Money

€5,000 Graphic Design - Illustration

#ArielAceLaundry
Ariel - Value for Money
679Challengers
202Participants
382Medias submitted
159Medias accepted

Gender Equality - Poster

€5,000 Graphic Design - Illustration

Gender Equality - Poster
732Challengers
188Participants
360Medias submitted
191Medias accepted

Vidal Sassoon - The Legend

€10,000 Creative Writing - Illustration

Vidal Sassoon - The Legend
650Challengers
128Participants
279Medias submitted
110Medias accepted

Always - Perfect fit

€2,500 Graphic Design - Illustration

Express
Always - Perfect fit
434Challengers
103Participants
206Medias submitted
126Medias accepted

Mexx: Summer limited edition

€10,000 Graphic Design - Label & Package Design

Mexx: Summer limited edition
938Challengers
176Participants
367Medias submitted
82Medias accepted

Olay UV Protection

€5,000 Creative Writing - Illustration

Olay UV Protection
723Challengers
147Participants
308Medias submitted
210Medias accepted

Olay - UV Innovation

€2,500 Creative Writing - Illustration

Express
Olay - UV Innovation
257Challengers
66Participants
98Medias submitted
81Medias accepted

Tide Pods

€2,500 Creative Writing - Illustration

Express
Tide Pods
381Challengers
89Participants
190Medias submitted
149Medias accepted

VapoRub Power of Touch

€7,500 Creative Writing - Illustration

VapoRub Power of Touch
659Challengers
129Participants
276Medias submitted
144Medias accepted

Downy Lenor Sensitive

€2,500 Creative Writing - Illustration

Express
Downy Lenor Sensitive
375Challengers
93Participants
255Medias submitted
151Medias accepted

Brands part of P&G