eÿeka's Creative Techniques

Use your creativity to the fullest!

At eÿeka we believe that everyone is creative as soon as one opens his mind and lets ideas flow freely. To help creators from everywhere tackle brand issues, we are providing you with Creative Techniques. Browse them, play with them and add them to your daily creative process to generate your best ideas!

The techniques are inspired from Cracking Creativity: The Secrets of Creative Genius by Michael Michalko.

Share with us your own Creative Techniques! Contact us

Generating ideas

Generating ideas

A must read to think creatively.

Technique N°1

less than a minute read
Re-Phrasing the issue

Re-Phrasing the issue

How adding 3 words will help you focus on the key challenge.

Technique N°2

less than a minute read
Shake the words

Shake the words

How switching words will help you open your mind.

Technique N°3

2 minutes read
Being schizophrenic

Being schizophrenic

How changing your point of view will open a new world of ideas!

Technique N°4

1 minute read
Define your problem’s limits

Define your problem’s limits

How defining the problem boundaries will help you handle the challenge!

Technique N°5

1 minute read
Question your challenge

Question your challenge

How easy it is to cover your problem with questions!

Technique N°6

1 minute read
We must persevere and ask ourselves the right questions. Rather than asking "Why did I not win?” I asked myself the question "Why did they win?" Try to understand what the jury liked in the winning entries: Is this the idea? The quality? And try to go in that direction.
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Niwina - Videomaker Member since 2012
Play like a child

Play like a child

How your inner child has a role to play to solve challenges!

Technique N°7

1 minute read
Become the challenge

Become the challenge

Identification can be a strong technique!

Technique N°8

1 minute read
SCAMPER

SCAMPER

A 7-letter acronym as the basis of elaborating on ideas!

Technique N°9

2 minutes read
Parameters variations

Parameters variations

Mixing keywords can help you find the Eureka!

Technique N°10

2 minutes read
To all the eYeka members I would like to remind them that we have 2 options in life: to be good, and to be the best. Thus you pick the decision and start to express yourself.
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Publicomano - Art Director Member since 2012
The Dreamer, the Realist and the Critic

The Dreamer, the Realist and the Critic

A little of role-playing will turn your head upside down!

Technique N°11

1 minute read
Reverse everything

Reverse everything

Sometimes the opposite brings the light up!

Technique N°12

2 minutes read
Paradox it

Paradox it

Linking resources and problems creates great ideas!

Technique N°13

1 minute read