Invent a new diaper brand Contest Ended

Discover the results of the Invent a new diaper brand contest


Challenge

Resume of the contest

Create a unique and reassuring diaper brand for mums!

Create a high-quality, trustworthy diaper brand that gives babies exactly what they want.

A presentation with visuals and texts (maximum 3 pages)

5 Winners 108 Contributors 132 Media Accepted 43 Countries 9 Languages

Brand is confidential

We would like to thank all of you for your time, investment and effort for participating into this contest! We have received many entries and have been able to get a new set of ideas thanks to you.

All the best!

Jury's Prize Winners

Selection by the brand

boonkis
boonkis #1 Prize
boonkis 107,290 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
France

#1 Prize of €5,000

I like that you respect the brief and that your entry is line with what Chinese consumers are looking for. I appreciate the distinctiveness with childish storytelling and originally expression of the European benefit.

The brand
lovedoodle
lovedoodle #2 Prize
lovedoodle 58,730 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Label & Package Design
  • Photography
  • Script Writing
Lithuania

#2 Prize of €2,500

I liked that the concept is childish & playful. It also nicely brings across the European identity while taking into account the Chinese consumer.

The brand
dorabialamaciej
dorabialamaciej #3 Prize
dorabialamaciej 50,360 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
U.K.

#3 Prize of €1,000

I much appreciated the diaper designs that are truly suitable for Chinese consumers, being light colorful designs with learnful elements.

The brand
jeanbaptistepetricoul
jeanbaptistepetricoul #4 Prize
jeanbaptistepetricoul 244,330 Creative Score
  • Graphic Design
  • Illustration
  • Label & Package Design
France

#4 Prize of €1,000

I much appreciated the diaper designs that are truly suitable for Chinese consumers, being light colorful and taking account Chinese national pride.

The brand
gregor
gregor #5 Prize
gregor 39,330 Creative Score
  • Graphic Design
  • Illustration
  • Label & Package Design
Belarus

#5 Prize of €500

I believe that your entry was an innovative and distinctive concept. It was not fully in line with brief for China but we see it as interesting for another region that we operate in.

The brand

Invent a new diaper brand community

Meet all the creative contributors for the contest

108 Contributors