Invent a new diaper brand Contest Ended

Discover the results of the Invent a new diaper brand contest


Challenge

Resume of the contest

Create a unique and reassuring diaper brand for mums!

Create a high-quality, trustworthy diaper brand that gives babies exactly what they want.

A presentation with visuals and texts (maximum 3 pages)

5 Winners 108 Contributors 132 Media Accepted 44 Countries 9 Languages

Brand is confidential

We would like to thank all of you for your time, investment and effort for participating into this contest! We have received many entries and have been able to get a new set of ideas thanks to you.

All the best!

Jury's Prize Winners

Selection by the brand

boonkis
boonkis #1 Prize
boonkis 608,300 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
France

#1 Prize of €5,000 for Fritz & Frida

I like that you respect the brief and that your entry is line with what Chinese consumers are looking for. I appreciate the distinctiveness with childish storytelling and originally expression of the European benefit.

The brand
lovedoodle
lovedoodle #2 Prize
lovedoodle 55,150 Creative Score
  • Graphic Design
  • Illustration
  • Label & Package Design
Lithuania

#2 Prize of €2,500 for PEEKAPOO - I see you!

I liked that the concept is childish & playful. It also nicely brings across the European identity while taking into account the Chinese consumer.

The brand
dorabialamaciej
dorabialamaciej #3 Prize
dorabialamaciej 38,720 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
U.K.

#3 Prize of €1,000 for Happybe

I much appreciated the diaper designs that are truly suitable for Chinese consumers, being light colorful designs with learnful elements.

The brand
jeanbaptistepetricoul
jeanbaptistepetricoul #4 Prize
jeanbaptistepetricoul 172,710 Creative Score
  • Graphic Design
  • Illustration
  • Label & Package Design
France

#4 Prize of €1,000 for Hop diapers

I much appreciated the diaper designs that are truly suitable for Chinese consumers, being light colorful and taking account Chinese national pride.

The brand
gregor
gregor #5 Prize
gregor 34,900 Creative Score
  • Graphic Design
  • Illustration
  • Label & Package Design
Belarus

#5 Prize of €500 for BaBoo logo concept

I believe that your entry was an innovative and distinctive concept. It was not fully in line with brief for China but we see it as interesting for another region that we operate in.

The brand

Invent a new diaper brand community

Meet all the creative contributors for the contest

108 Contributors