Yogurt Textures Differentiation Contest Ended

Discover the results of the Yogurt Textures Differentiation contest


Challenge

Resume of the contest

Make plain yogurt interesting and easy to understand!

Create a simple, impactful and easy-to-understand visual system for different textures of plain yogurt.

Presentation with texts and visuals. Maximum 3 pages (PDF), including your design to be done using the template provided in the creative toolkit.

3 Winners 6 Community's Favorites 42 Contributors 61 Media Accepted 22 Countries 5 Languages
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Danone Danone

Yogurt can take today different forms, aspects, and even taste. Differenciation between of all of them is a big issue we needed to address to go further in our brand construction.

We really want to thank all of you for your participation, for your creativity, your innovation spirit, and all the "food for thought" you gave us with this contest. Congratulations for the way you appropriated this subject, and for all the designs we've seen, and congratulations even more to our three winners!

Jury's Prize Winners

Selection by Danone

2hdesign
2hdesign #1 Prize
2hdesign 69,020 Creative Score
  • Graphic Design
  • Illustration
  • Label & Package Design
France

#1 Prize of €2,000 for Danone présentation

This road is the one we preferred above all.
The way drink and fresh cheese are represented is interesting still it highlights the "how" consumer has it and not only the product texture.
We also liked the declinaison on pot : the way the texture is spotlighted and the navigation it makes possible for the consumer between the different food forms.

Danone
nitinbrijwal_59
nitinbrijwal_59 #2 Prize
nitinbrijwal_59 21,940 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
India

#2 Prize of €1,000 for A spoon full of goodness

I am very excited to be selected for the prize. I feel honored to be associated with a brand like Danone

In fresh dairy category, we're used to see a focus on the spoon and the product in it.
These design are really interesting and different because of the angle they take on the product. It has a strong impact to see the print of the spoon in the pot, and it shows even better the texture of product.

Danone
benjokoren
benjokoren #3 Prize
benjokoren 70,720 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
Slovenia

#3 Prize of €500 for Y-MEN - YOGURT SUPERHEROES

I am very proud and happy with my result.
I want to thank the jury and Danone for this competition as it was really
challenging and rewarding at the same time.
I hope to see more competitions like this in the future.

We enjoyed this road for the fun it can bring into yoghurts environment. It could be something really interesting to use on kids, and create some proximity between consumers and product.

Danone

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Yogurt Textures Differentiation community

Meet all the creative contributors for the contest

42 Contributors