Results | Yogurt Textures Differentiation – Make plain yogurt interesting and easy to understand!

Discover the results of the Yogurt Textures Differentiation contest

Challenge

Resume of the contest

Make plain yogurt interesting and easy to understand!

Create a simple, impactful and easy-to-understand visual system for different textures of plain yogurt.

Presentation with texts and visuals. Maximum 3 pages (PDF), including your design to be done using the template provided in the creative toolkit.

3 Winners 6 Community's Favorites 42 Contributors 61 Media Accepted 22 Countries 6 Languages

Danone Danone

Yogurt can take today different forms, aspects, and even taste. Differenciation between of all of them is a big issue we needed to address to go further in our brand construction.

We really want to thank all of you for your participation, for your creativity, your innovation spirit, and all the "food for thought" you gave us with this contest. Congratulations for the way you appropriated this subject, and for all the designs we've seen, and congratulations even more to our three winners!

Jury's Prize Winners

Selection by Danone

2hdesign #1 Prize

2hdesign 396,250 Creative Score

Graphic Design
Illustration
Label & Package Design

France

#1 Prize of €2,000

This road is the one we preferred above all.
The way drink and fresh cheese are represented is interesting still it highlights the "how" consumer has it and not only the product texture.
We also liked the declinaison on pot : the way the texture is spotlighted and the navigation it makes possible for the consumer between the different food forms.

Danone

nitinbrijwal_59 #2 Prize

nitinbrijwal_59 20 Creative Score

Graphic Design
Video
Illustration
Animation
Creative Writing
Label & Package Design
Photography
Script Writing

India

#2 Prize of €1,000

I am very excited to be selected for the prize. I feel honored to be associated with a brand like Danone

In fresh dairy category, we're used to see a focus on the spoon and the product in it.
These design are really interesting and different because of the angle they take on the product. It has a strong impact to see the print of the spoon in the pot, and it shows even better the texture of product.

Danone

benjokoren #3 Prize

benjokoren 119,600 Creative Score

Graphic Design
Illustration
Creative Writing
Label & Package Design

Slovenia

#3 Prize of €500

I am very proud and happy with my result.
I want to thank the jury and Danone for this competition as it was really
challenging and rewarding at the same time.
I hope to see more competitions like this in the future.

We enjoyed this road for the fun it can bring into yoghurts environment. It could be something really interesting to use on kids, and create some proximity between consumers and product.

Danone