Discover the results of the Yogurt Textures Differentiation contest
Challenge
Resume of the contest
Make plain yogurt interesting and easy to understand!
Create a simple, impactful and easy-to-understand visual system for different textures of plain yogurt.
Presentation with texts and visuals. Maximum 3 pages (PDF), including your design to be done using the template provided in the creative toolkit.
Danone Danone
Yogurt can take today different forms, aspects, and even taste. Differenciation between of all of them is a big issue we needed to address to go further in our brand construction.
We really want to thank all of you for your participation, for your creativity, your innovation spirit, and all the "food for thought" you gave us with this contest. Congratulations for the way you appropriated this subject, and for all the designs we've seen, and congratulations even more to our three winners!
Jury's Prize Winners
Selection by Danone
2hdesign #1 Prize
#1 Prize of €2,000 for Danone présentation
This road is the one we preferred above all.
The way drink and fresh cheese are represented is interesting still it highlights the "how" consumer has it and not only the product texture.
We also liked the declinaison on pot : the way the texture is spotlighted and the navigation it makes possible for the consumer between the different food forms.
nitinbrijwal_59 #2 Prize
- Graphic Design
- Video
- Illustration
- Animation
- Creative Writing
- Label & Package Design
- Photography
- Script Writing
#2 Prize of €1,000 for A spoon full of goodness
I am very excited to be selected for the prize. I feel honored to be associated with a brand like Danone
In fresh dairy category, we're used to see a focus on the spoon and the product in it.
These design are really interesting and different because of the angle they take on the product. It has a strong impact to see the print of the spoon in the pot, and it shows even better the texture of product.
benjokoren #3 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
#3 Prize of €500 for Y-MEN - YOGURT SUPERHEROES
I am very proud and happy with my result.
I want to thank the jury and Danone for this competition as it was really
challenging and rewarding at the same time.
I hope to see more competitions like this in the future.
We enjoyed this road for the fun it can bring into yoghurts environment. It could be something really interesting to use on kids, and create some proximity between consumers and product.
DanoneCommunity's Favorites
Based on the votes of the contributors in the Feedback Circle
Top in Quality
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Rank 1
oriraf
128,590
Creative Score
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Rank 2
k_vatova4418
395,530
Creative Score
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Rank 3
AnnaNThang
932,480
Creative Score
Top in Originality
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Rank 1
k_vatova4418
395,530
Creative Score
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Rank 2
AnnaNThang
932,480
Creative Score
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Rank 3
oriraf
128,590
Creative Score
Top in Story-telling
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Rank 1
oriraf
128,590
Creative Score
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Rank 2
benjokoren
80,890
Creative Score
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Rank 3
alejartes
26,300
Creative Score
