Invent the ideal set of offerings provided by a local cell phone carrier.
Good news !
The contest has been extended until August 9th 23:59 UTC time.
How much do you like the little bakery at the corner of your street? How important is it that the small convenience store is open late? Isn’t it great to meet your neighbors every Sunday morning when you take the dog out? How do you feel when you personally know the taxi driver who takes you to the airport?
Life in our community or district matters a lot to us all. The group of people, the places, the activities that we do locally are the essence of our lives. One of the ingredients of happiness is linked to feeling well where we live, and this takes shape through the many little things we enjoy every day.
Yet there are frustrations and unmet needs. There are things that you wish you could do locally, but can’t.
Our sponsor is a wireless carrier. It offers cellular communications services to many people and is famous for having very good regional coverage.
This company wants to revolutionize its business by creating a holistic and developing system of offerings – from services to products and from in-store experiences to online or digital touchpoints. More precisely, they are looking for ways to reinvent what “being local” means for a cell phone carrier, including providing more than just cell phones and data plans. You will be asked to think about how a wireless carrier can serve a local community better. Ultimately, the goal is to encourage people to switch wireless carriers to this one because it offers something special and exciting that you love.
Invent the ideal set of offerings that a cell phone carrier could offer to delight its clients.
We’re asking you to think about how a wireless carrier can improve small or big things that people do in their districts, whether it be in a small rural town or a big urban center. Tell us how it will impact your communities now and in the future. Your idea is a game-changer, a service or offering that is so great that it will make people switch to this carrier.
Let’s avoid thinking too much about today – let’s imagine the future instead. Avoid ideas on basic partnerships with online retailers, flexible data plans, and coupons with local shops.
We’re rather looking for ideas of services that will truly help and bring something new to people’s lives. Ideas could be things that happen in the stores (because this company owns a lot of stores), or it could be outside the stores.
Your idea can relate to any type of population: rural community members, entrepreneurs, moms, young adults etc.
We want to understand what you expect from a cell phone carrier with deep local roots. We’re not looking for ways for the carrier to make more money from this offering per say; we’re looking for ideas that will improve their clients’ experience so much that others will want to switch.
It’s quite open and we encourage you to think out-of-the-box here. Yet, there are a few exclusions:
- No network coverage ideas: it’s not a service, and although it improves people’s lives, the technical feasibility is at risk;
- Lower prices, discounts, giveaways: temporary promotions that will not help build a stronger relationship between the carrier and its clients;
- Apps: although apps do offer new services, there are so many right now that we don’t believe any could revolutionize what this company offers;
- Better advertising: while a key part of implementing any idea, this can’t be the primary focus of the concept, so please avoid it.
Once you’ve come up with an idea, we’d like you to describe it very carefully to us. We really want to understand how it works and why you think it will make people switch carriers.
Create a presentation with sketches, pictures or illustrations including:
- A portrait of the user: Tell us what she likes to do and what her current frustrations are related to her local district;
- The service you suggest: Tell us step-by-step how it works and how it solves the frustration. Consider all the while that it should be clear what role the wireless company will play in creating value for the customer, and that any suggestion should make economic sense for this business
- As you describe the solution, please tell us:
- How your idea builds a stronger local community;
- Describe the community: big city, small town etc.?
- Why you think your idea will make people switch carriers.
- Add any supporting visuals that will help our client understand how your idea can be a game-changer and improve their clients’ local lives.
The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.
Need inspiration? Think about the following: people go to their retail stores to pay their bills and buy new products or services. Can you think about a new role for these stores?
People go out to movies, to restaurants … what could a carrier do in order to entertain its clients?
People use many brands and many other services; what can a carrier do to become linked to other brands?
Problems occur, such as breaking your phone screen or having a flat tire. Could your carrier fix this – and how?
Here is a list of examples to inspire you. All these were done to galvanize a local community or forge stronger connections with the residents.
- Best Buy Electronics Stores’ “Geek Squad”, where staff members drive to customers’ homes to help set up and fix products even if Best Buy didn’t sell them to you.
- Kaiser Permanente, a hospital provider, who sponsors local farmers’ markets because they know that eating more fruit and vegetables is part of good health.
- #1 Prize €1,500
- #2 Prize €600
- #3 Prize €400
Presentation made of visuals and text (4 pages max PDF).
Reinforcing the local community is the key thing your idea needs to deliver upon. The quality of the execution does not matter, as long as your idea is good.
Guidelines for this contest
- Entries should be in English or Japanese.
- Our sponsor is confidential. When you refer to it in your entry, use “WiC” (for Wireless carrier).
- Keep in mind the fact that the industry is very competitive, so you need to think about things that don’t already exist, and things that are out-of-the-box.
- Selected entries will be used on the Internet. Authorizations and licenses to use protected elements (incl. music, photos..) must be compatible with Internet broadcasting. You must be able to provide a written proof of these authorizations and licenses at any time.
eYeka standard guidelines
- Do not show any personal details in the entry (name, contact number, e-mail address, etc.).
- Keep the source files / working files of your entry until the winners have been announced as they may be needed.
- Your participation must comply with the rules you accepted when you joined the contest.
- Your entry has to be your own work to be considered into the contest. If you have included protected elements (music, photographs, designs, fonts, etc.), make sure to fill in the Legal Information section when you upload. You may be asked to provide the authorizations and licenses to use such elements.
- You must be able to provide the written authorizations from each of the authors and actors who have contributed to the entry.
- Do not depict sexual, violent, religious, political content or any illicit content as per the rules.
- Any entry that fails to comply with these rules will not be considered for the contest.