Results | BioMax, the challenger yogurt for great health – Write a story to convince people to switch to BioMax.

Discover the results of the BioMax, the challenger yogurt for great health contest

Challenge

Resume of the contest

Write a story to convince people to switch to BioMax.

Create a script for a TVC that will make people switch from the leader brand to BioMax, the same quality but more affordable yogurt that improves digestion.

Presentation with texts and at least 1 visual illustration (maximum 4 PDF page).

3 Winners 6 Community's Favorites 29 Contributors 33 Media Accepted 8 Countries 2 Languages

BioMax Pepsico

We really thank all participants for many new bright ideas you shared with us during the contest. We strongly appreciate your involvement, creativity and inspiration in each idea we got.

We do value wide range of insights, creative findings and humor you provided and are greatful for each and every entry!

Thank you very much for your participation!

Jury's Prize Winners

Selection by BioMax

njeroon #1 Prize

njeroon 20,420 Creative Score

Video
Creative Writing
Script Writing

Russia

#1 Prize of €3,000

We found the insight on the smile in the idea really great. It helps to deliver main message to consumer in a simple, bright and humorous way.

BioMax

m_borovaya #2 Prize

m_borovaya 1,207,470 Creative Score

Graphic Design
Video
Illustration
Animation
Creative Writing
Label & Package Design
Photography
Script Writing

Russia

#2 Prize of €1,500

This idea is genious in simplisity and clarity to deliber consumers main message on smart pricing. As well as it has good fit to the brand and its pprevious advertising campaign.

BioMax

Miroslava #3 Prize

Miroslava 52,210 Creative Score

Video
Illustration
Creative Writing
Photography
Script Writing

Ukraine

#3 Prize of €500

We really liked the idea of using marketing experts to explain consumers main message about smart pricing. This adds credibility and trust to brand story.

BioMax