Pepsi Celebration Contest Ended
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Discover the results of the Pepsi Celebration contest


Challenge

Resume of the contest

How can you disrupt boring tradition and make Pepsi young people’s indispensable drink of choice for traditional family gatherings and occasions?

Help Pepsi excite and disrupt young people’s views of reunions and make it their indispensable drink of choice at family get-togethers.

1st page a poster with a tagline; 2nd page answers to the two questions (maximum 2 pages PDF).

Read the full brief

3 Winners 53 Contributors 101 Media Accepted 29 Countries 7 Languages
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Pepsi Pepsico

Dear eYeka creative community,

Thank you so much for all of your creative ideas. From your submissions, we have identified diverse directional approach for our client Pepsi to fine-tune and structurize their communication campaign.

The 3 winning entries we have selected here are the top ones that best fit client's strategy in the future. It does not mean that the others are not good. Some of them go in a very niche way, which promise new and distinctive platform in the future.

Once again, many thanks for your contribution. We hope to receive your further submission in the next projects with eYeka.

Cheers,

Khanh Tran

Jury's Prize Winners

Selection by Pepsi

brucedsilverman
brucedsilverman #1 Prize
brucedsilverman 210,040 Creative Score
  • Graphic Design
  • Video
  • Creative Writing
  • Label & Package Design
  • Script Writing
United States

#1 Prize of €1,500 for Upside-Down Traditions

Loved working on this challenge! I felt confident I had a pretty strong concept with some legs to it and I'm glad the judges did too. Thanks for another great opportunity.

I love the idea of Pepsi encouraging young and old generation to exchange stories/ knowledge so that they can understand and appreciate the values of each generation. It is such a creative way to make the visualization to be more human centric, promising high relevancy to audience.

Pepsi
juansebastianecheverri
juansebastianecheverri #2 Prize
juansebastianecheverri 826,280 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Colombia

#2 Prize of €600 for The best of both worlds / Food

I'm very happy and very thankful with Pepsi and eYeka for let me being part of this contest. I really enjoyed the brief and the time spent creating ideas. It's great to play and have fun with a brand that's part of your life and that matches your favorite food, like I have the pleasure to do. I hope to see another Pepsi brief soon and thanks again for happy moments like this.

In this idea, food represents different family member worlds that thanks to Pepsi, share the same space, each one bringing the things they like and being proud of their own signature. I truly like the way Pepsi can become an essential part across generations.

Pepsi
oceanomare
oceanomare #3 Prize
oceanomare 837,650 Creative Score
  • Graphic Design
  • Animation
  • Creative Writing
Italy

#3 Prize of €400 for Family

I enjoy the idea of Pepsi transforming its packaging via generations. Pepsi is a a common language/ a connecting point, but not superficially, but really connects souls & hearts.

Pepsi

Pepsi Celebration community

Meet all the creative contributors for the contest

53 Contributors