Results | Reinvent perfume – Invent a never seen before luxury fragrance that will emotionally appeal to Millennials.

Discover the results of the Reinvent perfume contest

Challenge

Resume of the contest

Invent a never seen before luxury fragrance that will emotionally appeal to Millennials.

Invent a totally new perfume that creates emotions in order to become Millennials’ favorite.

Presentation made of visuals and text (4 pages max - PDF).

3 Winners 6 Community's Favorites 102 Contributors 142 Media Accepted 36 Countries 9 Languages

Brand is confidential

Many thanks to all of you.
You gave us a lot of very innovative and interesting ideas. You have been super creative in ideas development but also in the presentation of your ideas.
Thanks to your imagination you have been able to increase our imagination!

Jury's Prize Winners

Selection by the brand

bibolda #1 Prize

bibolda 63,140 Creative Score

Graphic Design
Illustration
Label & Package Design
Photography

U.K.

#1 Prize of €3,000

we have been very interested by your idea.It's a very good way to introduce a new device in the prefume routine. On top it's very feminine and could improve fragrance longlastingness

The brand

martinezbln #2 Prize

martinezbln 5,180 Creative Score

Graphic Design
Creative Writing
Label & Package Design
Photography

Argentina

#2 Prize of €1,500

I feel really proud of this great achievement! Thank you for choosing my
work as 2nd prize, I really enjoyed collaborating on this project.Can't
wait for the challenges to come!

Very interesting idea to both link fragrance to memories and create a new form of customization

The brand