Reinvent perfume Contest Ended

Discover the results of the Reinvent perfume contest


Challenge

Resume of the contest

Invent a never seen before luxury fragrance that will emotionally appeal to Millennials.

Invent a totally new perfume that creates emotions in order to become Millennials’ favorite.

Presentation made of visuals and text (4 pages max - PDF).

3 Winners 6 Community's Favorites 102 Contributors 142 Media Accepted 36 Countries 9 Languages

Brand is confidential

Many thanks to all of you.
You gave us a lot of very innovative and interesting ideas. You have been super creative in ideas development but also in the presentation of your ideas.
Thanks to your imagination you have been able to increase our imagination!

Jury's Prize Winners

Selection by the brand

bibolda
bibolda #1 Prize
bibolda 362,880 Creative Score
  • Graphic Design
  • Illustration
  • Label & Package Design
  • Photography
U.K.

#1 Prize of €3,000 for Perfume Disk

we have been very interested by your idea.It's a very good way to introduce a new device in the prefume routine. On top it's very feminine and could improve fragrance longlastingness

The brand
martinezbln
martinezbln #2 Prize
martinezbln 23,680 Creative Score
  • Graphic Design
  • Creative Writing
  • Label & Package Design
  • Photography
Argentina

#2 Prize of €1,500 for CAPSULA, experience through fragances

I feel really proud of this great achievement! Thank you for choosing my
work as 2nd prize, I really enjoyed collaborating on this project.Can't
wait for the challenges to come!

Very interesting idea to both link fragrance to memories and create a new form of customization

The brand
aazz
aazz #3 Prize
aazz 69,350 Creative Score
  • Graphic Design
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Italy

#3 Prize of €500 for "INKED AURA" an immersive perfumed experience....

Being announced as a winner is always being an amazing feeling which satisfies me as a designer and inspires me to work hard.

Interesting idea thanks to a good mix between luxury and modernity. A very innovative idea

The brand

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Reinvent perfume community

Meet all the creative contributors for the contest

102 Contributors