Create tattoo designs that express duality and fluidity in a world that isn’t either black or white.
Oftentimes, society pigeonholes us and classifies us into social stereotypes; we need to choose one or the other – black or white. But why can’t we break convention and have both? For example, to be beautiful, a woman would traditionally need to have long wavy hair and wear a dress. But who decided that was the only definition of beauty? Women can be beautiful, in their own way, with short spikey hair that is considered more masculine juxtaposed against a flowy long dress that is considered feminine.
In the swinging 60s, Sassoon established the principle of modern hair design and championed the philosophy of breaking the rules of society’s convention. Similarly, the Vidal Sassoon range of salon professional products seeks to do the same: enabling women to set their own standards for hair that breaks the rules of tradition and societal norms. You can read more about Vidal Sassoon here.
Today we want to take a step towards breaking societal norms by creating beautiful, edgy, exciting tattoo designs that will remind women that the world isn’t black or white, and that they can choose to express themselves along a spectrum that’s fluid and ever-changing.
Inspire fashion addicts to break out of the confines of stereotypes with inspiring tattoo designs that encourage them to challenge societal convention and live their own lives.
Vidal Sassoon wants to encourage women age 18-24, the most discerning young and trendy fashion addicts, that the world isn’t either black or white. These young women want to be noticed and their style is ever-evolving, following the latest fashion trends. They lead an active and creative life, and love the freedom to be whoever they choose. Inspire and encourage these women to break the rules of conforming, and embrace seemingly opposite traits within themselves.
Create a set of 6 tattoo designs with this objective in mind, which showcases the Vidal Sassoon “Harmonic Paradox.”
Take a moment to read the Vidal Sassoon “Harmonic Paradox” manifesto:
The world is never an “either/or”
Intricate human traits are in their duality, plurality
Liberated souls are immune to paradigms
For VS, hair is architecture with a human touch
Hard, Logic, and Order merge into
Fluid, Emotion, and Chaos
This season, we celebrate the fluidity of your sexuality and multi-identity,
With mad creativity.
What is the “Harmonic Paradox” about?
It’s about knowing that you can embody traits that seem to oppose each other in a way that makes you whole. For example, you can have feminine and masculine traits at the same time, or you can be conventional while doing something extreme or out-of-the box. This so-called paradox brings harmony to each of us.
Create artistic tattoo designs, which express the duality and fluidity of the Vidal Sassoon “Harmonic Paradox” in a playful and edgy way, and tell us how each design tells the “Harmonic Paradox” story.
These designs will be printed as tattoo stickers and a new one released each month of the year. You can take the festive occasions across the year into consideration but we want to avoid obvious clichés such as Christmas trees in December. If you want to show seasonality, please do it in a way that supports the idea of “Harmonic Paradox.”
Ideas related to sponsorship of fashion weeks will be automatically disqualified, as this is a big cliché of what other salon-inspired brands do.
The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.
Here are some things you can consider as you’re designing your tattoo sticker:
- What are some parts of the body that you usually see tattoos – forearms, biceps, ankles, lower back, shoulder, neck?
- How can the way the body moves help convey a more interesting message with your tattoo? E.g., an image of a scissor on your index and middle fingers could look like a real pair of scissors when you move your fingers.
- Give thought to how your design brings the idea of “Harmonic Paradox” to life? For example, a yin-yang image show duality but it’s not a new design in itself. Can you breathe new life to it? Or submit a totally original design that showcases your interpretation of the “Harmonic Paradox” idea.
- #1 Prize €4,000
- #2 Prize €3,000
- #3 Prize €3,000
2 pages with images and text (PDF, please use the template provided in the guidelines section).
Vidal Sassoon will award prizes to the best designs, the most exciting, out-of-the-box tattoo designs that will inspire our young fashion addict to break out of the confines of stereotypes and societal convention, designs that will stop them in their tracks and think, “Vidal Sassoon breaks the rules once again, this is just so cool!”. Three winners will be selected and all winners will need to complete the entire set of 12 tattoo designs.
Guidelines for this contest
- Please submit entries in English.
- Please use the template here to submit your designs.
- Please remember to include a description of how each design tells the “Harmonic Paradox” story.
- Ideas related to sponsorship of fashion weeks will be automatically disqualified, as this is a big cliché of what other salon-inspired brands do.
- Three winners will be selected and all winners will need to complete the entire set of 12 tattoo designs to be eligible to receive the prizes.
- Authorizations and licenses to use protected elements (incl. music, photos..) must include at least: (i) the right to incorporate the protected elements in new works that are derived or based upon these elements, (ii) the right to use for commercial purposes and (iii) the right to use on the Internet. You must be able to provide a written proof of these authorizations and licenses at any time.
eYeka standard guidelines
- Do not show any personal details in the entry (name, contact number, e-mail address, etc.).
- Keep the source files / working files of your entry until the winners have been announced as they may be needed.
- Your participation must comply with the rules you accepted when you joined the contest.
- Your entry has to be your own work to be considered into the contest. If you have included protected elements (music, photographs, designs, fonts, etc.), make sure to fill in the Legal Information section when you upload. You may be asked to provide the authorizations and licenses to use such elements.
- You must be able to provide the written authorizations from each of the authors and actors who have contributed to the entry.
- Do not depict sexual, violent, religious, political content or any illicit content as per the rules.
- Any entry that fails to comply with these rules will not be considered for the contest.