Feel Everything™ with SKYN®!
In order to request the products, we need you to send your inquiry to email@example.com before August 01st at 12pm [noon] UTC.
Please check the brief for all the elements we need in your email, to ship the product.
Also, please note that all requests from countries that are not listed below will not be answered to. If your country doesn't appear on this list, it means you have access to the SKYN products in your country:
- Other Eastern European countries
In 2016, one’s sexuality is a matter of choice, and how one engages with it is intricately tied to young people’s sense of individuality. Sexuality is an intimate, honest, authentic form of individual expression. And exploring, experiencing, and demanding great sex is an important part of life.
Young men and women in their 20s already have some experience with sexuality, and tend to start having more stable relationships, though it doesn’t mean they are ready for a long-term commitment. They are still experimenting with their sexuality.
SKYN®, a premium condom and lubricant brand, offers condoms made with SKYNFEEL™, a technologically advanced polyisoprene material that is a lot softer than latex condoms, allowing people to FEEL EVERYTHING™, offering both partners an incredibly natural feel, full of sensitivity.
To make this campaign even more individual, authentic and reflective of today’s 22–35-year-olds, SKYN® would like you to take part in the campaign and create your own expression of what FEEL EVERYTHING™ means to you. This will help SKYN® foster an important and real discussion on sexuality. The winning video might be a key piece of its next campaign and be aired globally, so it’s time for you to seize the opportunity!
In a high-quality, memorable video full of attitude, create a sexy yet tasteful story about how great it is to FEEL EVERYTHING™.
SKYN® is a fervent believer that every individual should be able to choose what they want in sex and in life, and champions a world where people don’t have to compromise between safe sex & great sex. This brand talks about sexuality in an honest way; it is not embarrassed by sex. It is approachable, tastefully and unashamedly sexy, authentic, confident and has a bold attitude.
SKYN® is not interested in love stories, overtly romantic clichés, or slapstick humour that is often a technique to talk ‘around’ sex. SKYN® wants people to FEEL EVERYTHING™ because they demand great sex lives, and this requires a confident & honest attitude towards sexuality.
We’d like you to think about the times when you FEEL EVERYTHING™, in the bedroom, but not just there. The stories should be about relationships, intimacy, exchange and connections.
Of course, we are not asking you to film sexual intercourse – that would be considered porn. Instead, the memory, the desire, a casual ritual of pulling out the SKYN® condom pack on screen, is enough to suggest where your story is going.
To enhance the FEEL EVERYTHING™ theme on film, think about what you were doing last time you Felt Everything. When did you open up, bare all, to your partner? Be honest, creative and express your individuality!
You need to feature SKYN® condoms in your video. They are available in most parts of the world except Russia and most parts of Africa. If you would like to participate, as you must feature the product, please send us an email to firstname.lastname@example.org. To ship the product, we need the following information from you: first name/surname, postal address, postal code (for all countries), country, telephone number, name of the contest and a short description of your story. Please include ALL that information in your request.
3 individually wrapped condoms will be sent by request.
Only 1 request per creator.
ATTENTION: last requests should be sent by August 01st at 12pm UTC.
The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.
A good entry could be a video starting in black, only with the sound of a person breathing. After five seconds, we see him on top of a waterfall. He is a bit nervous and breathing heavily. His girlfriend, who has already jumped into the pond, is waving at him and encouraging him to jump. He thinks about last night when he was dancing with her in a bar and suddenly she dragged him into the restroom. They were kissing intensely and tearing each other’s clothes off. They were breathing heavily. He took out a SKYN condom... He also remembers that one time he looked at the girl in bed and he took out some red ropes and a SKYN condom. He was breathing heavily as well. We see a hand tied to the bed… The video ends with him jumping off the waterfall and swimming towards his girlfriend.
You can see that we are looking for videos that are authentic, honest, unexpected and bold with a dose of sexy and sensual attitude.
A bad entry would be about overtly romantic love stories. Showing a succession of moments where couples do things together such as looking at the stars, watching the sunset or celebrating music at a festival. It is “déjà-vu”, more romantic than sexy and cliché.
- #1 Prize €14,000
- #2 Prize €7,000
- #3 Prize €4,000
Videos of 45 seconds max.
The winning entries must be high-quality (to reflect the premium nature of the SKYN® brand), memorable, with an honest dose of attitude, but tasteful in the storytelling & casting.
The stories must clearly evoke and be related to sex & condoms. The winning video might be a central piece of SKYN®’s next communication campaign and be aired globally on social media!
Guidelines for this contest
- Please don’t show any explicit or vulgar content.
- We only accept entries in English, subtitled in English or without dialogue.
- Please don’t show any content associated with cigarettes, alcohol, drugs or any reference to under-age minors.
- All casting must be clearly & visually older than 18 years old.
- The eYeka Video Maker must be 18 or older to participate in this contest.
- Skin & flesh are encouraged, but no genitals or female nipples can be shown. No sexual intercourse either. No soft or hard porn will be accepted.
- The campaign must involve relationships, intimacy, exchange & connections. As viewers, we don’t need to see 2 people, but we must FEEL the presence of 2 people.
- SKYN believes in choice in sex & in life: the brand welcomes both heterosexual & homosexual stories.
- SKYN is a premium brand, so the work must be tasteful and of high production quality.
- The brand’s universe is black & gold. Dark colors & earth tones fit in well; not bright flashy colors. The brand’s color coding aims to reinforce its premium quality, & overall sophistication on a serious topic that is often straightjacketed in clichés.
- Please add an end frame to your video. You can download it from the toolkit along with guidelines for the global adaptation of the campaign and the logo.
- The use of third party elements is not allowed in this contest. You cannot use any materials from the Internet in your entry.
eYeka standard guidelines
- Do not show any personal details in the entry (name, contact number, e-mail address, etc.).
- Keep the source files / working files of your entry until the winners have been announced as they may be needed.
- Your participation must comply with the rules you accepted when you joined the contest.
- Your entry has to be your own work to be considered into the contest. If you have included protected elements (music, photographs, designs, fonts, etc.), make sure to fill in the Legal Information section when you upload. You may be asked to provide the authorizations and licenses to use such elements.
- You must be able to provide the written authorizations from each of the authors and actors who have contributed to the entry.
- Do not depict sexual, violent, religious, political content or any illicit content as per the rules.
- Any entry that fails to comply with these rules will not be considered for the contest.