Reinvent lump sugar!
Daddy is a key player in the French sugar market, where families have been using its products for the last 35 years. The brand has developed an original spirit, free from constraints, which has always enabled it to innovate and create a whole new world around quite a basic product: sugar cubes.
We are now looking for a product design that only Daddy could come up with. The challenge involves being both original and simple. The Daddy brand promotes creativity, an avant-garde and eccentric spirit, a truly upbeat tone and daring colour code. Your design must combine everything Daddy stands for.
Surprise us while staying true to the spirit of the brand!
Transform hot drinks by inventing a new shape for Daddy sugar cubes!