Vidal Sassoon - Pack Contest Ended

Discover the results of the Vidal Sassoon - Pack contest


Challenge

Resume of the contest

Surprise and excite young fashion addicts with great Vidal Sassoon packaging design.

Excite young fashion addicts with an exciting experience as they open the box and discover limited edition Vidal Sassoon products with special bottle design and packaging.

PDF presentation in 3 pages: 1st page visual of your design on the Vidal Sassoon bottle 2nd page visual of the Vidal Sassoon packaging that comes out of standard delivery company protective box. 3rd page answers to the four questions.

Read the full brief

8 Winners 5 Community's Favorites 57 Contributors 88 Media Accepted 30 Countries 9 Languages
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Vidal Sassoon P&g

Thank you all for sharing these amazing entries with us! We were truly amazed by the disruptive package designs and how well the entries created the whole story and journey from opening the box to the packaging in never-seen-before way!!

The creativity and the impact is truly beyond our expectation, we really want to thank you a lot for helping Vidal Sassoon becoming a relevant and cool brand again, and we really look forward for next chance to create something amazing as this time together!

Jury's Prize Winners

Selection by Vidal Sassoon

benicewithme
benicewithme #1 Prize
benicewithme 60,760 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
United States

#1 Prize of €3,000 for Break to open

I loved this contest! The design brief was very clear and inspiring, thus
my entire creative process was very natural. Being able to create a
product design for a brand like Vidal Sassoon is just a tremendous
pleasure! I would like to thank Eyeka for giving me the opportunity to work
for such great companies/brands. Additionally, I would like to thank Vidal
Sassoon for trusting my work. The recognition is truly rewarding!

Rule-breaking...Never-seen-before...Eye-opening... and absolutely give us goosebumps!!!! We really have no idea what better words we could say about this design!!!

The process of opening the box is very symbolic and conveys the Vidal Sassoon philosophy of breaking norms. We really really love the design!

Vidal Sassoon
lacky1975
lacky1975 #2 Prize
lacky1975 665,440 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Ukraine

#2 Prize of €3,000 for The history and life of Vidal Sassoon

The book is such a classy and clever way to hide the bottle and introduce Vidal Sassoon Heritage!

What we also love is that the book design could really attracts the beauty addicts to keep the whole package even after finish using the product. We can totally imagine they put this delicate package in their home!

Vidal Sassoon
ayalajesusf
ayalajesusf #3 Prize
ayalajesusf 111,450 Creative Score
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Script Writing
Peru

#3 Prize of €3,000 for The banana Warhol

The thing we love the most is certainly how impactful and never-seen-before the visual design is. The Andy Warhol bananas are extremely disruptive as box design, the vertical illusion visual on the product also is.

This design would definitely remind the beauty addicts how cool the brand is even in bath. Just look at the bottle!!!

Vidal Sassoon
carolapiotrowska
carolapiotrowska #4 Prize
carolapiotrowska 38,520 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
U.K.

#4 Prize of €3,000 for Freedom

Thank you for appreciating my work! I am extremely honoured to be awarded
in the contest. I really look forward to taking part in future Vidal
Sassoon contests.

We love how the co-up with airbnb is not just relevant and modern, it is also extremely practical and workable that inspires so much opportunities for Vidal Sassoon business expansion..(ex: Sponsor hosts with Vidal Sassoon products...)

The idea of showing Vidal Sassoon salons on the map also is very fun, almost like treasure hunting!

Vidal Sassoon
MUZI
MUZI #5 Prize
MUZI 51,730 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
China

#5 Prize of €2,000 for A letter from Christmas

This design is 100% on what we want for the festival theme. It enables our beauty addicts to convey customized and special message to the loved ones, the mechanism also links with the package.

It would be even lovelier if the visual design could be more cool and edgy.

Vidal Sassoon
antaresdc
antaresdc #6 Prize
antaresdc 29,430 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Costa Rica

#6 Prize of €2,000 for Vidal Sassoon's relationship with cultural and iconic personalities.

Such a lovely idea to make the whole box as a turntable and play the 60s musics! We could completely imagine how surprised and delightful the beauty addicts will be when they found he turntable playing songs of Beatles when opening the box, and only found the bottle being hidden underneath.

Vidal Sassoon
motoreza
motoreza #7 Prize
motoreza 26,970 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
Malaysia

#7 Prize of €2,000 for A Velvety Experience

Co-up with Johnny Depp will definitely make Vidal Sassoon a sexy and humorous brand!!! We love the idea!

The blue velvet hat is also very classy and strongly cues British heritage.

Vidal Sassoon
oceanomare
oceanomare #8 Prize
oceanomare 846,170 Creative Score
  • Graphic Design
  • Animation
  • Creative Writing
Italy

#8 Prize of €2,000 for Simpsonized

Simpsons is iconic but still relevant to young generation, the fun nature of Simpsons would also strengthen Vidal Sassoon character of edgy humor.

We specifically love how you could cut the hair style for each character, the pack will be very very popular among

Vidal Sassoon

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Vidal Sassoon - Pack community

Meet all the creative contributors for the contest

57 Contributors