Anchor - Communication Contest Ended

Can you surprise us with a new way to look at milk and make it exciting again?

€5,000
Contest ended on July 10, 2016
Illustration - Creative Writing

Many people drink milk – in the morning with breakfast or in the afternoon with a snack – but don’t give much thought to it. We also know that milk gives you strong bones and healthy teeth. These are two of the bigger clichés when you think about milk. How can you get people to look at milk in a different way, a way that’s really surprising and exciting, and convince them that Anchor milk is and relevant to them.

Can you surprise us with a new way to look at milk and make it exciting again?

Format: 2 pages PDF