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Anchor - Communication Contest Ended

Discover the results of the Anchor - Communication contest

Challenge

Resume of the contest

Can you surprise us with a new way to look at milk and make it exciting again?

Show us a creative and exciting new way to talk about milk that breaks milk clichés and convinces people that Anchor milk is exciting and relevant to them.

PDF 2 pages: 1st page: poster with a tagline 2nd page: answers to the three

3 Winners 6 Community's Favorites 54 Contributors 86 Media Accepted 25 Countries 6 Languages
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Anchor Fonterra

Thank you to everybody who contributed to this contest. It was a pleasure seeing the different ways we could talk about dairy and milk ; expanding our mindsets, and inspiring our imagination.

Thank you!

Jury's Prize Winners

Selection by Anchor

brucedsilverman
brucedsilverman #1 Prize
brucedsilverman 246,720 Creative Score
  • Graphic Design
  • Video
  • Creative Writing
  • Label & Package Design
  • Script Writing
United States

#1 Prize of €3,000 for White is the New __________

My favorite eYeka contests are the ones that lend themselves to great campaign concepts. Thanks again to eYeka and the client for another fun, challenging creative opportunity!

I quite enjoyed :
- the very unique execution in talking about milk
- the single mindedness and simplicity of the same execution, which makes is more interesting

- play of the ___ is the new ____ framework, which is very "now" in terms of pop culture

Anchor
AnnaMunchkin
AnnaMunchkin #2 Prize
AnnaMunchkin 25,400 Creative Score
  • Creative Writing
Australia

#2 Prize of €1,500 for With Anchor Milk, they're almost there.

I appreciated :

- the convergence of both kids and adults' benefits in one execution. The usual focus is on kids ; but execution builds on the father-child relationship while communicating the benefits which makes it quite endearing

Anchor
juansebastianecheverri
juansebastianecheverri #3 Prize
juansebastianecheverri 923,180 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
United States

#3 Prize of €500 for Be the mom of this kid

I want to thank Anchor and eYeka for this amazing opportunity to challenge myself with a great brand that holds a great story of passion about milk and honest nourishment. I'm on the other side of the globe, but if some day I travel to New Zealand I would definitely drink Anchor. Again thanks to the brand and eYeka and I hope to find more Anchor briefs in the future.

I liked going beyond the usual physical development (bones , height, energy) when communicating the benefits of drinking milk.

The text/script also makes it a direct message to the mothers/parents, building on their sense of drive and pride for the success of their children

Anchor

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Anchor - Communication community

Meet all the creative contributors for the contest

54 Contributors