Results | Anchor - Communication – Can you surprise us with a new way to look at milk and make it exciting again?

Discover the results of the Anchor - Communication contest

Challenge

Resume of the contest

Can you surprise us with a new way to look at milk and make it exciting again?

Show us a creative and exciting new way to talk about milk that breaks milk clichés and convinces people that Anchor milk is exciting and relevant to them.

PDF 2 pages: 1st page: poster with a tagline 2nd page: answers to the three

3 Winners 6 Community's Favorites 54 Contributors 86 Media Accepted 25 Countries 6 Languages

Anchor Fonterra

Thank you to everybody who contributed to this contest. It was a pleasure seeing the different ways we could talk about dairy and milk ; expanding our mindsets, and inspiring our imagination.

Thank you!

Jury's Prize Winners

Selection by Anchor

brucedsilverman #1 Prize

brucedsilverman 254,790 Creative Score

Graphic Design
Video
Creative Writing
Label & Package Design
Script Writing

United States

#1 Prize of €3,000 for White is the New __________

My favorite eYeka contests are the ones that lend themselves to great campaign concepts. Thanks again to eYeka and the client for another fun, challenging creative opportunity!

I quite enjoyed :
- the very unique execution in talking about milk
- the single mindedness and simplicity of the same execution, which makes is more interesting

- play of the ___ is the new ____ framework, which is very "now" in terms of pop culture

Anchor

AnnaMunchkin #2 Prize

AnnaMunchkin 25,410 Creative Score

Creative Writing

Australia

#2 Prize of €1,500 for With Anchor Milk, they're almost there.

I appreciated :

- the convergence of both kids and adults' benefits in one execution. The usual focus is on kids ; but execution builds on the father-child relationship while communicating the benefits which makes it quite endearing

Anchor

juansebastianecheverri #3 Prize

juansebastianecheverri 940,880 Creative Score

Graphic Design
Video
Illustration
Animation
Creative Writing
Label & Package Design
Photography
Script Writing

United States

#3 Prize of €500 for Be the mom of this kid

I want to thank Anchor and eYeka for this amazing opportunity to challenge myself with a great brand that holds a great story of passion about milk and honest nourishment. I'm on the other side of the globe, but if some day I travel to New Zealand I would definitely drink Anchor. Again thanks to the brand and eYeka and I hope to find more Anchor briefs in the future.

I liked going beyond the usual physical development (bones , height, energy) when communicating the benefits of drinking milk.

The text/script also makes it a direct message to the mothers/parents, building on their sense of drive and pride for the success of their children

Anchor