Discover the results of the Anchor - Communication contest
Challenge
Resume of the contest
Can you surprise us with a new way to look at milk and make it exciting again?
Show us a creative and exciting new way to talk about milk that breaks milk clichés and convinces people that Anchor milk is exciting and relevant to them.
PDF 2 pages: 1st page: poster with a tagline 2nd page: answers to the three
Jury's Prize Winners
Selection by Anchor

brucedsilverman #1 Prize
- Graphic Design
- Video
- Creative Writing
- Label & Package Design
- Script Writing
#1 Prize of €3,000
My favorite eYeka contests are the ones that lend themselves to great campaign concepts. Thanks again to eYeka and the client for another fun, challenging creative opportunity!
I quite enjoyed :
- the very unique execution in talking about milk
- the single mindedness and simplicity of the same execution, which makes is more interesting
- play of the ___ is the new ____ framework, which is very "now" in terms of pop culture
Anchor
AnnaMunchkin #2 Prize
#2 Prize of €1,500
I appreciated :
- the convergence of both kids and adults' benefits in one execution. The usual focus is on kids ; but execution builds on the father-child relationship while communicating the benefits which makes it quite endearing
Anchor
juansebastianecheverri #3 Prize
- Graphic Design
- Video
- Illustration
- Animation
- Creative Writing
- Label & Package Design
- Photography
- Script Writing
#3 Prize of €500
I want to thank Anchor and eYeka for this amazing opportunity to challenge myself with a great brand that holds a great story of passion about milk and honest nourishment. I'm on the other side of the globe, but if some day I travel to New Zealand I would definitely drink Anchor. Again thanks to the brand and eYeka and I hope to find more Anchor briefs in the future.
I liked going beyond the usual physical development (bones , height, energy) when communicating the benefits of drinking milk.
The text/script also makes it a direct message to the mothers/parents, building on their sense of drive and pride for the success of their children
AnchorCommunity's Favorites
Based on the votes of the contributors in the Feedback Circle
Top in Quality
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Rank 1 oceanomare 414,100 Creative Score
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Rank 2 markoo 0 Creative Score
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Rank 3 evgeniylg123 762,360 Creative Score
Top in Originality
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Rank 1 oceanomare 414,100 Creative Score
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Rank 2 markoo 0 Creative Score
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Rank 3 evgeniylg123 762,360 Creative Score
Top in Story-telling
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Rank 1 markoo 0 Creative Score
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Rank 2 oceanomare 414,100 Creative Score
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Rank 3 benicewithme 18,070 Creative Score