Discover the results of the Anchor - Dairy Innovation contest
Challenge
Resume of the contest
Create the next dairy innovation that will surprise and delight families, for greater enjoyment every day.
Amidst the super food trend that is all about wholesome nourishment, make dairy once again relevant and exciting with a new innovation that delights people every day.
Presentation with visuals and answers to the five questions (maximum of 3 pages, PDF).

Anchor Fonterra
To all participants ,
We really want to thank you all for your great contribution. We received 86 ideas which show how dairy is part of our everyday. It is the first time that Anchor gave a challenge and it was a great experience !
Many ideas were on snacking , pleasure , packaging which show the fantastic creativity of your Eyeka community. Awesome!
You opened our eyes and we really enjoyed reading your stories and see your designs. Hard to choose the three winners. Greatwork !
Jury's Prize Winners
Selection by Anchor

frackdesign #1 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
- Photography
#1 Prize of €3,000
Can create a WOW effect! Well-done.
I liked the fun way to encourage people to consume more dairy, where we can formulate the filling with different dairy protein or ingredients for nutrition stories.
Opportunities to create different textures for the filling also, to retain consumers’ interests.
Anchor
xaviles #2 Prize
#2 Prize of €1,500
I like the idea to disrupt powder.Potential in powder on-the-go with a more convenient and novel format and packaging.
I like as well the ability to be portion control and to develop new textures and experiences like chewable, easily dissolvable (not powdery), nutritionally appealing by combining with other goodness, different flavors to excite taste buds, etc.

marloxx_9 #3 Prize
- Graphic Design
- Illustration
- Label & Package Design
- Photography
#3 Prize of €500
Fits very well with Anchor to develop great tasting healthy dairy snacking in convenient formats.
The idea of new texture like "milk mousse " is appealing as consumers want to experiment ligth but indulgent textures
AnchorCommunity's Favorites
Based on the votes of the contributors in the Feedback Circle
Top in Quality
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Rank 1 bibolda 3,910 Creative Score
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Rank 2 MarcoAFerraresso 38,870 Creative Score
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Rank 3 kopiwriter 44,360 Creative Score
Top in Originality
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Rank 1 bibolda 3,910 Creative Score
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Rank 2 kopiwriter 44,360 Creative Score
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Rank 3 k_vatova4418 15,750 Creative Score
Top in Story-telling
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Rank 1 bibolda 3,910 Creative Score
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Rank 2 dl6098816 46,740 Creative Score
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Rank 3 kopiwriter 44,360 Creative Score