Results | Anchor - Dairy Innovation – Create the next dairy innovation that will surprise and delight families, for greater enjoyment every day.

Discover the results of the Anchor - Dairy Innovation contest

Challenge

Resume of the contest

Create the next dairy innovation that will surprise and delight families, for greater enjoyment every day.

Amidst the super food trend that is all about wholesome nourishment, make dairy once again relevant and exciting with a new innovation that delights people every day.

Presentation with visuals and answers to the five questions (maximum of 3 pages, PDF).

3 Winners 7 Community's Favorites 42 Contributors 63 Media Accepted 25 Countries 7 Languages

Anchor Fonterra

To all participants ,

We really want to thank you all for your great contribution. We received 86 ideas which show how dairy is part of our everyday. It is the first time that Anchor gave a challenge and it was a great experience !
Many ideas were on snacking , pleasure , packaging which show the fantastic creativity of your Eyeka community. Awesome!
You opened our eyes and we really enjoyed reading your stories and see your designs. Hard to choose the three winners. Greatwork !

Jury's Prize Winners

Selection by Anchor

$frackdesign$

frackdesign #1 Prize

frackdesign 50 Creative Score

Graphic Design
Illustration
Creative Writing
Label & Package Design
Photography

Argentina

#1 Prize of €3,000

Can create a WOW effect! Well-done.
I liked the fun way to encourage people to consume more dairy, where we can formulate the filling with different dairy protein or ingredients for nutrition stories.

Opportunities to create different textures for the filling also, to retain consumers’ interests.

Anchor

xaviles #2 Prize

xaviles 196,100 Creative Score

Creative Writing
Script Writing

Ecuador

#2 Prize of €1,500

I like the idea to disrupt powder.Potential in powder on-the-go with a more convenient and novel format and packaging.
I like as well the ability to be portion control and to develop new textures and experiences like chewable, easily dissolvable (not powdery), nutritionally appealing by combining with other goodness, different flavors to excite taste buds, etc.

Anchor