Anchor - Dairy Innovation Contest Ended

Discover the results of the Anchor - Dairy Innovation contest


Resume of the contest

Create the next dairy innovation that will surprise and delight families, for greater enjoyment every day.

Amidst the super food trend that is all about wholesome nourishment, make dairy once again relevant and exciting with a new innovation that delights people every day.

Presentation with visuals and answers to the five questions (maximum of 3 pages, PDF).

Read the full brief

3 Winners 7 Community's Favorites 42 Contributors 63 Media Accepted 23 Countries 7 Languages

Anchor Fonterra

To all participants ,

We really want to thank you all for your great contribution. We received 86 ideas which show how dairy is part of our everyday. It is the first time that Anchor gave a challenge and it was a great experience !
Many ideas were on snacking , pleasure , packaging which show the fantastic creativity of your Eyeka community. Awesome!
You opened our eyes and we really enjoyed reading your stories and see your designs. Hard to choose the three winners. Greatwork !

Jury's Prize Winners

Selection by Anchor

frackdesign #1 Prize
frackdesign 166,240 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography

#1 Prize of €3,000 for YogSphere

Can create a WOW effect! Well-done.
I liked the fun way to encourage people to consume more dairy, where we can formulate the filling with different dairy protein or ingredients for nutrition stories.

Opportunities to create different textures for the filling also, to retain consumers’ interests.

xaviles #2 Prize
xaviles 92,240 Creative Score
  • Illustration
  • Creative Writing

#2 Prize of €1,500 for Multigrain Milk Drink Compressed Into Tablets

I like the idea to disrupt powder.Potential in powder on-the-go with a more convenient and novel format and packaging.
I like as well the ability to be portion control and to develop new textures and experiences like chewable, easily dissolvable (not powdery), nutritionally appealing by combining with other goodness, different flavors to excite taste buds, etc.

marloxx_9 #3 Prize
marloxx_9 393,110 Creative Score
  • Graphic Design
  • Illustration
  • Label & Package Design
  • Photography

#3 Prize of €500 for Anchor MilkBar

Fits very well with Anchor to develop great tasting healthy dairy snacking in convenient formats.

The idea of new texture like "milk mousse " is appealing as consumers want to experiment ligth but indulgent textures


Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Anchor - Dairy Innovation community

Meet all the creative contributors for the contest

42 Contributors