Manual toothbrush: the next generation Contest Ended

Discover the results of the Manual toothbrush: the next generation contest


Challenge

Resume of the contest

Completely reinvent manual toothbrushes!

Wow us with your idea of a premium manual toothbrush (ideally with its packaging) that brings something totally new to the experience of brushing teeth.

PDF with visuals and texts (4 pages max.)

Read the full brief

9 Winners 111 Contributors 146 Media Accepted 34 Countries 9 Languages

Brand is confidential

Dear Eyeka Community

We are blown away by the outstanding ideas we received from you on "The next generation toothbrush" project. We received hundreds of ideas, out of which the majority were excellent in out-of-the box thinking, clearly understanding and addressing the consumer tensions or unmet needs. The presentation of the products - execution - was of extremely high level and the actual winner choices was very disputed. We will keep working with the Eyeka community given you can provide us with a different lens on innovation and you can also help us understand the global trends, in order to become 1st movers.

We are delighted to work with such level of professionals and we encourage you to keep pitching these great ideas & executions to influence different categories across the world. Your ideas can certainly be game-changers in the products and services different companies offer the global market.

Jury's Prize Winners

Selection by the brand

siraelle666
siraelle666 #1 Prize
siraelle666 777,640 Creative Score
  • Graphic Design
  • Illustration
  • Label & Package Design
  • Photography
France

#1 Prize of €6,000 for Toothbrush with opening head

Siraelle666: This was the winning idea of a very competitive contest. Congratulations! What we value about your idea is that not only have you thought about the insights for a brush user, but you have managed to come up with an idea that resolves problems both on brush and toothpaste. This idea can revolutionize the oral care category as a whole, and this is what we value about your out-of-the-box thinking! Please do keep participating on future projects!

The brand
Venkov
Venkov #2 Prize
Venkov 69,790 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
Slovakia

#2 Prize of €3,000 for Manual toothbrush, the next generation, Premium + Sustainable

Venkov: Congratulations! You have won the 2nd prize of the contest! It was a very tough contest with great ideas from most participants. You were on a very disputed 2nd place and this is thanks to your ability to be a visionary on how can the premium brush can evolve. Not only have you tought on great ideas, but you were - by far - one of the most exceptional designers in terms of execution. The brushes you've developed are beautiful, desirable and packaging looks exceptional too. Congratulations on your participation, we look forward to see you participating on future contests!!

The brand
jeanbaptistepetricoul
jeanbaptistepetricoul #3 Prize
jeanbaptistepetricoul 172,680 Creative Score
  • Graphic Design
  • Illustration
  • Label & Package Design
France

#3 Prize of €2,000 for probrush

JeanBaptistaPetricoul: Congratulations! You have won the 3rd place from a very disputed contest with high quality entries. You really stood out from the rest driven by your out of the box thinking on how to integrate paste & brushing, how to resolve consumer tensions and also with an extraordinary design & execution of the idea. We were simply blown out by your work and we strongly encourage you to keep participating in the projects.

The brand
Lo0
Lo0 #4 Prize
Lo0 193,870 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Canada

#4 Prize of €1,000 for Beat Brush

Lo0: Congratulations for your 4th place among hundreds of high quality ideas. Your proposal was simple, appealing and different. We loved the design you proposed and how can you bring ideas to the table on how can a brush do more than a brush. Congratulations on your participation on the contest, we really look forward for your participation from future projects!

The brand
shar
shar #5 Prize
shar 163,360 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
Belarus

#5 Prize of €500 for The toothbrush with concave and convex bristle

Shar: Congratulations on your 5th place among the hundreds of high quality ideas that were submitted. Your proposal was simply brilliant - a brush with two functionalities that are consumer intuitive and that has an interesting story for the dentists. Although the execution was not the most beautiful, the idea was so powerful that you made it to top of the list!! Congratulation on your proposal and we look forward for your participation on future projects.

The brand

Additional Prize category

harimurdoko
harimurdoko Additional winner
harimurdoko 54,220 Creative Score
  • Graphic Design
  • Illustration
  • Label & Package Design
  • Photography
Indonesia

Additional winner for steel flexy

Harimurdoko: Congratulations on your submission. It has been really a very disputed contest with hundreds of entries and we had a very tough job selecting the top 5 winners. You were scratching that top 5, and we wanted to reward you with the 5th place economical award by recognizing your spectacular idea, design and product presentation. We do feel there's some very interesting material in your submission and it can help shape our future portfolio on brushes. We encourage you to keep on participating on future projects given your talent seems outstanding!

The brand
rihanisamir
rihanisamir Additional winner
rihanisamir 21,210 Creative Score
  • Graphic Design
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
France

Additional winner for Timer tooth brush Calice

Rihanisamir: Congratulations on your submission. It has been really a very disputed contest with hundreds of entries and we had a very tough job selecting the top 5 winners. You were scratching that top 5, and we wanted to reward you with the 5th place "economical" award by recognizing your idea, but mainly your stellar design and product presentation. We do feel there's some very interesting material in your submission and it can help shape our future portfolio on brushes. We encourage you to keep on participating on future projects given your talent seems outstanding!

The brand
AKdaBAOUS
AKdaBAOUS Additional winner
AKdaBAOUS 54,660 Creative Score
  • Graphic Design
  • Creative Writing
  • Label & Package Design
  • Script Writing
U.K.

Additional winner for MOLECULE - A Modern Toothbrush

AKdaBAOUS: Congratulations on your submission. It has been really a very disputed contest with hundreds of entries and we had a very tough job selecting the top 5 winners. You were scratching that top 5, and we wanted to reward you with the 5th place "economical" award by recognizing your idea, but mainly your stellar design and product presentation. We do feel there's some very interesting material in your submission and it can help shape our future portfolio on brushes. We encourage you to keep on participating on future projects given your talent seems outstanding!

The brand
nedvaabn
nedvaabn Additional winner
nedvaabn 189,990 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
Belarus

Additional winner for Timer and music box

Nedvaabn: Congratulations on your submission. It has been really a very disputed contest with hundreds of entries and we had a very tough job selecting the top 5 winners. You were scratching that top 5, and we wanted to reward you with the 5th place "economical" award by recognizing your outstanding kids idea. We do feel there's some very interesting material in your submission and it can help shape our future portfolio on brushes. We encourage you to keep on participating on future projects given your talent seems outstanding!

The brand

Manual toothbrush: the next generation community

Meet all the creative contributors for the contest

111 Contributors