Manual toothbrush: the next generation Contest Ended

Completely reinvent manual toothbrushes!

Start June 10, 2016 End June 26, 2016 23:59 UTC Deliberation Results September 2016
Start
June 10, 2016
End
June 26, 2016 23:59 UTC
Results
August 2016
Brief

Context

Do you use a manual toothbrush? If you do, do you care about it? Is it something important in your life? Do you remember the last time you bought one? What were your criteria for choosing one?

We bet you don’t really care about your manual toothbrush! Why? Well, because it’s not a very exciting object. People don’t desire a manual toothbrush in the same way they desire a particular smart phone, shampoo or shaver. Toothbrushes are never on the shopping list and it is really hard to know which one to choose from the shelves! Often, your dentist will tell you which one to buy and you do this without giving it a second thought.

All manual toothbrushes look the same and seem to offer similar benefits: this one has more bristles, that one looks better, has a better grip or has a tongue cleaner… but in the end, they all look the same, so why pay more? In comparison, electric toothbrushes are much more exciting …but very expensive!

This needs to change! Manual brushes should be reinvented to become exciting objects.

A leading oral care brand would like to find breakthrough ideas to completely rethink and stir up the manual toothbrush offer. Can you help by coming up with out-of-the-box ideas for a new manual toothbrush that will surprise people willing to pay a bit more for something never seen before? 

Creative Challenge

Wow us with your idea of a premium manual toothbrush (ideally with its packaging) that brings something totally new to the experience of brushing teeth.

We’d like you to be breakthrough without limits! Think about your brushing experience. What are you not happy with? What is missing to make the moment better and more exciting? How could you take better care of your oral hygiene or make your brushing moment more fun? Or how can your toothbrush stand out as a beautiful object in your bathroom that you will be happy to see every day and not leave it hidden or unnoticed in a glass?

There are many ways to answer this brief. It is really up to you, and the more novel, the better. Your innovation can address one or several of the following areas or any others you can think of:

  • Look, design and materials: a never seen before aesthetic design or feel.
  • Features/technology: what functionalities could be added to the brush? It can be more efficient or entertaining or with a new technology embedded
  • Packaging: can you break the usual codes? The way the brush is presented on the shelf can have a high impact.
  • Ergonomics: how can you make manual brush user-friendlier? The way to take, use and store the brush can also be an area for reinvention.

It should cost a bit more than a regular toothbrush as it is a premium manual toothbrush, but please make sure that it doesn’t cost as much as an electrical one.  

Keep in mind that we are talking about a manual toothbrush. We don’t want you to think about electric toothbrushes. Your idea can use a technology that needs power but the brush itself must be manual.

You can use 2D or 3D design or sketches to show us what the toothbrush looks like and what your idea is about. It can be presented with or without packaging. If your design includes a special packaging to make it stand out on the shelf, please show us or explain how it will be displayed in a store.

To help us better understand your idea, please answer the questions below on a separate page:

  1. What is your new idea about?
  2. What frustrations does it solve?
  3. What benefits does it bring to people? What makes people willing to pay extra to have it?
  4. How will it stand out on shelf? (if you included a packaging proposal)

Tips

The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.

Your innovation can address one or several of the following areas or any others you can think of:

  • Look, design and materials: a never seen before aesthetic design or feel.
  • Features/technology: what functionalities could be added to the brush? It can be more efficient or entertaining or with a new technology embedded
  • Packaging: can you break the usual codes? The way the brush is presented on the shelf can have a high impact.
  • Ergonomics: how can you make manual brush user-friendlier? The way to take, use and store the brush can also be an area for reinvention.

 

Prizes

Jury's Prize

  • #1 Prize €6,000
  • #2 Prize €3,000
  • #3 Prize €2,000
  • #4 Prize €1,000
  • #5 Prize €500

Format

PDF with visuals and texts (4 pages max.)

Winning Criteria

To win this contest, you need to design a manual toothbrush (and ideally its packaging) that will revolutionize perception of this product and that improves people’s teeth brushing experience. It needs to add value, bring unexplored features/benefits and be totally new to the world.

Guidelines

Guidelines for this contest

  • Entries should be in English, Spanish or Portuguese
  • Should you choose to show a brand, you can pick the one you want.
  • The quality of design matters in this contest. You have a better chance of winning if your idea is presented nicely and clearly.
  • Authorizations and licenses to use protected elements (incl. music, photos..) must include at least: (i) the right to incorporate the protected elements in new works that are derived or based upon these elements, (ii) the right to use for commercial purposes and (iii) the right to use on the Internet. You must be able to provide a written proof of these authorizations and licenses at any time.

eYeka standard guidelines

  • Do not show any personal details in the entry (name, contact number, e-mail address, etc.).
  • Keep the source files / working files of your entry until the winners have been announced as they may be needed.
  • Your participation must comply with the rules you accepted when you joined the contest.
  • Your entry has to be your own work to be considered into the contest. If you have included protected elements (music, photographs, designs, fonts, etc.), make sure to fill in the Legal Information section when you upload. You may be asked to provide the authorizations and licenses to use such elements.
  • You must be able to provide the written authorizations from each of the authors and actors who have contributed to the entry.
  • Do not depict sexual, violent, religious, political content or any illicit content as per the rules.
  • Any entry that fails to comply with these rules will not be considered for the contest.