SK-II - This is Me - Print Contest Ended

Inspire young Asian women to have the courage to change their destiny!

Start June 03, 2016 End June 19, 2016 23:59 UTC Deliberation Results August 2016
June 03, 2016
June 19, 2016 23:59 UTC
August 2016


Rina is a 28-year-old Asian woman, unmarried and working in a city.

She is relatively satisfied with her current life. She did well in school, went to a good college, got a degree just as her parents wanted and has a coveted job. So she has ticked off society’s “checklist” of success so far.

She is now working for a Fortune 500 company with an enviable salary, and is content with her work. She also has a boyfriend, who gives her stability and security.

Yet, she feels very incomplete and vulnerable within.

Society would view Rina and women like her as ‘successful’ on both work and personal fronts. She should be happy. But the truth is that she is not, she sometimes feels something is missing. She realizes that she is in a quarter-life crisis, where she is caught between society’s definition of success and what she really wants in life. This is an extremely vulnerable moment for her.

With the right inspiration however, she would be open to doing something about it.

Creative Challenge

Come up with a story that will transform young Asian women’s most vulnerable moment (aka Quarter-Life Crisis) into an opportunity to CHANGE their destiny?

Create a print-ad, a story-board or a sketch – all of the above should be illustrated - and tell us in detail what’s happening.

SK-II believes that things in life are not predetermined and that nothing is a foregone conclusion, in skin and in life. What we’re looking for are ‘real’ stories that resonate with young Asian women who are caught between society’s definition of success and what they want to do with their lives. 

Rina has always lived in the “box” that the society has given her. What is it that will make her want to break out of the “box”?  

If you go for a poster, it should focus on that moment where Rina decides to change her life, that moment where she takes her destiny into her own hands and changes it.

If you go for a story-board, you have the leeway to tell a fully wrapped story with a beginning, a crucial moment and an ending.

To help us to better understand your stories, please answer the following questions in the media description box when you submit:

  1. What is your story idea about?
  2. Why do you think women like Rina will find this story fresh, authentic and emotionally engaging?
  3. In your story, what is the strong reason that will give women the courage to find their own path?


The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.

Think about stories that can be related to and will drive women to take action. It should move them and make them start thinking about the choices they are making today, about their future.


Jury's Prize

  • #1 Prize €3,000
  • #2 Prize €2,000
  • #3 Prize €1,000
  • #4 Prize €1,000
  • #5 Prize €500


Poster with tagline or storyboard, answers to questions (4 pages max)

Winning Criteria

We are looking for inspiring stories that resonate with young Asian women. The winning entries need to make a woman think that this is exactly what she is going through and to give her courage to make the change. The three criteria we will use to evaluate a successful entry would be:

  1. A story that would get women like Rina saying ‘Yes, this is me
  2. A story that really inspires her and gives her the courage to change her destiny”
  3. A story that she would share with her friends

Guidelines for this contest

  • Please submit your entries in English.
  • You can download the SK-II logo here.
  • Please remember to add a description of your destiny-changing moment in the media description box answering the questions.
  • We want stories that women will get inspired by, and not negative or depressing stories that will scare them or make them sad. Keep the tone of your story upbeat
  • Your story should not make women like Rina feel that ‘this could never be me’ or that ‘this is a special case and this never usually happens’
  • We are talking about a woman who is successful as per society’s conventions, and we don’t want your story to give her a wrong message that ‘your life sucks’.
  • Selected entries will be used on the Internet. Authorizations and licenses to use protected elements (incl. music, photos..) must be compatible with Internet broadcasting. You must be able to provide a written proof of these authorizations and licenses at any time.

eYeka standard guidelines

  • Do not show any personal details in the entry (name, contact number, e-mail address, etc.).
  • Keep the source files / working files of your entry until the winners have been announced as they may be needed.
  • Your participation must comply with the rules you accepted when you joined the contest.
  • Your entry has to be your own work to be considered into the contest. If you have included protected elements (music, photographs, designs, fonts, etc.), make sure to fill in the Legal Information section when you upload. You may be asked to provide the authorizations and licenses to use such elements.
  • You must be able to provide the written authorizations from each of the authors and actors who have contributed to the entry.
  • Do not depict sexual, violent, religious, political content or any illicit content as per the rules.
  • Any entry that fails to comply with these rules will not be considered for the contest.