SK-II - This is Me - Video Contest Ended

Inspire young Asian women to have the courage to change their destiny!

Contest ended on June 26, 2016
Video - Animation

Rina is a 28-year-old Asian woman, unmarried and working in a city.

She is relatively satisfied with her current life. Yet, she feels very incomplete and vulnerable within.

She realizes that she is in a quarter-life crisis, where she is caught between society’s definition of success and what she really wants in life. With the right inspiration, however, she would be open to doing something about it.    

Come up with a story that will transform young Asian women’s most vulnerable moment (aka Quarter-Life Crisis) into an opportunity to CHANGE their destiny?

Format: video or animation (1minute max.)