Discover the results of the Invent the new MAGNUM contest
Challenge
Resume of the contest
Crack the next MAGNUM ice cream that is the ultimate in quality and craftsmanship.
Crack the next MAGNUM ice cream concept that is the ultimate in quality and craftsmanship, that will have people asking for more.
PDF 3 pages: 1st page a visual your new ice cream, 2nd page a visual of the ice cream packaging, 3rd page answers to the questions.

Magnum Unilever
Thank you all for participating in this challenge. We had so many fantastic entries and were grateful for all the time and energy you put into your ideas. It was incredibly hard to choose the winners, as you have all inspired us in a range of different ways. We will be back with a new challenge soon!
Jury's Prize Winners
Selection by Magnum

boonkis #1 Prize
- Graphic Design
- Video
- Illustration
- Animation
- Creative Writing
- Label & Package Design
- Photography
- Script Writing
#1 Prize of €3,000
So happy to win that 1st prize and hope people will enjoy this special ice cream.
Congratulations! You were the clear favourite as your idea was truly inspiring. It was absolutely on brief, has helped us think creatively about where we can take Magnum and executed beautifully. Thank you so much for entering the competition and providing such a fabulous idea.

AAcreative #2 Prize
- Graphic Design
- Video
- Illustration
- Creative Writing
- Label & Package Design
- Photography
- Script Writing
#2 Prize of €1,500
We loved your idea. Often the simple things are the best and this is clearly the case. The fact that this idea would ensure a full consumer experience really inspired us. Thank you for sharing this idea with us.

imagina-te #3 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
#3 Prize of €500
This was a great idea and we loved the thought of bringing two very different cultures together.Provenance and high quality were evident and it helped us develop our thinking. Thanks for being a part of this challenge.
Community's Favorites
Based on the votes of the contributors in the Feedback Circle
Top in Quality
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Rank 1 bibolda 3,910 Creative Score
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Rank 2 YESYUKOM 7,140 Creative Score
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Rank 3 lax 0 Creative Score
Top in Originality
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Rank 1 YESYUKOM 7,140 Creative Score
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Rank 2 mihaichisarau 0 Creative Score
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Rank 3 k_vatova4418 15,750 Creative Score
Top in Story-telling
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Rank 1 bibolda 3,910 Creative Score
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Rank 2 k_vatova4418 15,750 Creative Score
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Rank 3 YESYUKOM 7,140 Creative Score