Invent the new MAGNUM Contest Ended

Discover the results of the Invent the new MAGNUM contest


Challenge

Resume of the contest

Crack the next MAGNUM ice cream that is the ultimate in quality and craftsmanship.

Crack the next MAGNUM ice cream concept that is the ultimate in quality and craftsmanship, that will have people asking for more.

PDF 3 pages: 1st page a visual your new ice cream, 2nd page a visual of the ice cream packaging, 3rd page answers to the questions.

Read the full brief

3 Winners 5 Community's Favorites 108 Contributors 159 Media Accepted 28 Countries 9 Languages
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Magnum Unilever

Thank you all for participating in this challenge. We had so many fantastic entries and were grateful for all the time and energy you put into your ideas. It was incredibly hard to choose the winners, as you have all inspired us in a range of different ways. We will be back with a new challenge soon!

 

Jury's Prize Winners

Selection by Magnum

boonkis
boonkis #1 Prize
boonkis 569,530 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Colombia

#1 Prize of €3,000 for 1686 : Haute Couture’s Ice Cream

So happy to win that 1st prize and hope people will enjoy this special ice cream.

Congratulations! You were the clear favourite as your idea was truly inspiring. It was absolutely on brief, has helped us think creatively about where we can take Magnum and executed beautifully. Thank you so much for entering the competition and providing such a fabulous idea.

 
Magnum
AAcreative
AAcreative #2 Prize
AAcreative 20,260 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Russia

#2 Prize of €1,500 for Wood flavor

We loved your idea. Often the simple things are the best and this is clearly the case. The fact that this idea would ensure a full consumer experience really inspired us. Thank you for sharing this idea with us.

 
Magnum
imagina-te
imagina-te #3 Prize
imagina-te 18,470 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
Spain

#3 Prize of €500 for Magnum Top Green

This was a great idea and we loved the thought of bringing two very different cultures together.Provenance and high quality were evident and it helped us develop our thinking. Thanks for being a part of this challenge.

 
Magnum

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

  • bibolda Rank 1 bibolda 242,460 Creative Score
  • YESYUKOM Rank 2 YESYUKOM 261,760 Creative Score
  • lax Rank 3 lax 26,580 Creative Score

Top in Originality

Top in Story-telling

Invent the new MAGNUM community

Meet all the creative contributors for the contest

108 Contributors