Results | Invent the new MAGNUM – Crack the next MAGNUM ice cream that is the ultimate in quality and craftsmanship.

Discover the results of the Invent the new MAGNUM contest

Challenge

Resume of the contest

Crack the next MAGNUM ice cream that is the ultimate in quality and craftsmanship.

Crack the next MAGNUM ice cream concept that is the ultimate in quality and craftsmanship, that will have people asking for more.

PDF 3 pages: 1st page a visual your new ice cream, 2nd page a visual of the ice cream packaging, 3rd page answers to the questions.

Read the full brief

3 Winners 5 Community's Favorites 108 Contributors 159 Media Accepted 28 Countries 9 Languages

Magnum Unilever

Thank you all for participating in this challenge. We had so many fantastic entries and were grateful for all the time and energy you put into your ideas. It was incredibly hard to choose the winners, as you have all inspired us in a range of different ways. We will be back with a new challenge soon!

Jury's Prize Winners

Selection by Magnum

boonkis #1 Prize

boonkis 569,530 Creative Score

Graphic Design
Video
Illustration
Animation
Creative Writing
Label & Package Design
Photography
Script Writing

Colombia

#1 Prize of €3,000 for 1686 : Haute Couture’s Ice Cream

So happy to win that 1st prize and hope people will enjoy this special ice cream.

Congratulations! You were the clear favourite as your idea was truly inspiring. It was absolutely on brief, has helped us think creatively about where we can take Magnum and executed beautifully. Thank you so much for entering the competition and providing such a fabulous idea.

Magnum

AAcreative #2 Prize

AAcreative 20,260 Creative Score

Graphic Design
Video
Illustration
Creative Writing
Label & Package Design
Photography
Script Writing

Russia

#2 Prize of €1,500 for Wood flavor

We loved your idea. Often the simple things are the best and this is clearly the case. The fact that this idea would ensure a full consumer experience really inspired us. Thank you for sharing this idea with us.

Magnum

imagina-te #3 Prize

imagina-te 18,470 Creative Score

Graphic Design
Illustration
Creative Writing
Label & Package Design

Spain

#3 Prize of €500 for Magnum Top Green

This was a great idea and we loved the thought of bringing two very different cultures together.Provenance and high quality were evident and it helped us develop our thinking. Thanks for being a part of this challenge.

Magnum