Ben & Jerry's new super ice-cream Contest Ended

Discover the results of the Ben & Jerry's new super ice-cream contest


Challenge

Resume of the contest

Invent the next hit for Ben & Jerry’s

Amaze us with your bold idea of a new line for Ben & Jerry’s that will delight Urban Millennials and make ice-cream lovers run to go and buy it as soon as they hear about it.

Presentation with images and text (see template)

Read the full brief

4 Winners 92 Contributors 133 Media Accepted 32 Countries 7 Languages
1317e250cba7013087380015170d8e36

Ben & Jerry's Unilever

Thank you everyone! You submitted some great ideas and really got us thinking outside our regular ideas. We really appreciate all the work you put into it! Our favorite entries were those that tied most closely back to the idea of being a full line that was well differentiated from our current line-up, but premium to it. So many wonderful ideas, it was difficult to choose our favorites.

Now that the contest is over, may we suggest you go get some ice cream to celebrate?

Jury's Prize Winners

Selection by Ben & Jerry's

eepigni
eepigni #1 Prize
eepigni 28,650 Creative Score
  • Graphic Design
  • Video
  • Animation
  • Creative Writing
  • Label & Package Design
Spain

#1 Prize of €3,000 for THE BLUE DOT SORBETS

This was a great entry that really tied together lots of elements from the brief and created something very different for our consumers. It was well designed and incorporated our social mission, and it was clear why this could be a totally separate line from our current offerings. Nice job!

Ben & Jerry's
paddyyfr
paddyyfr #2 Prize
paddyyfr 39,740 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
Brazil

#2 Prize of €1,500 for Mixed Brew

We liked how this was a complete line-up that felt very premium to our existing products, yet very in line with what the brand does. It was well designed and interesting, and felt entirely doable by the brand. The flavor combinations were well thought out and on-brand. Nice job!

Ben & Jerry's
vixslay
vixslay #3 Prize
vixslay 19,350 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
U.K.

#3 Prize of €1,000 for Tipple Trip Around the World

Nice job! We liked the story of travelling the world through cocktails and how that would provide a strong platform for premium ice cream.

Ben & Jerry's
AKdaBAOUS
AKdaBAOUS #4 Prize
AKdaBAOUS 54,660 Creative Score
  • Graphic Design
  • Creative Writing
  • Label & Package Design
  • Script Writing
U.K.

#4 Prize of €500 for SCOOP - The Ice Cream Robot

This was a very out-of-the-box idea, but one that we liked. So much of value these days is about the experience that brands can bring to the consumers, so this was a good spin on how to do that in a unique way--for something that consumers take home! Nice job.

Ben & Jerry's

Ben & Jerry's new super ice-cream community

Meet all the creative contributors for the contest

92 Contributors