Downy Sensitive Contest Ended
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Discover the results of the Downy Sensitive contest


Challenge

Resume of the contest

Take women on a sensorial journey with Downy Sensitive!

Through a powerful and impactful poster, convince modern women that Downy Sensitive is the best choice to “take care of” their skin/to be “safe for” their skin and have long-lasting freshness for their clothes.

Poster, Tagline and description (2 pages max).

Read the full brief

3 Winners 29 Contributors 53 Media Accepted 15 Countries 7 Languages
904a6730bc30013286640a1e243ccdfe

Downy P&g

Thanks for all contestants for bringing your creativity to the table and still interpreting your ideas in our brand way. This wasn´t an easy challenge and we´re very happy with the results!

Jury's Prize Winners

Selection by Downy

markoo
markoo #1 Prize
markoo 775,600 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
Ukraine

#1 Prize of €1,500 for Downy Sensitive

I quite love the representation of perfume through the flower cortex. The entry is very creative without losing the "Downy way".

Downy
oceanomare
oceanomare #2 Prize
oceanomare 846,170 Creative Score
  • Graphic Design
  • Animation
  • Creative Writing
Italy

#2 Prize of €700 for DayNight

The visual is amazing, the "day to night" was captured in a very subtle way with the water reflection. Also, the way freshness is presented by water in a creative, "perfume ad" way.

Downy
Samira-Rafi
Samira-Rafi #3 Prize
Samira-Rafi 2,262,050 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Morocco

#3 Prize of €500 for From daylight until dark ...

This entry really captures the "Downy way": her enjoyment, the way the fabrics are presented. Also, there´s freshness even without needing to put flowers on it.

Downy

Downy Sensitive community

Meet all the creative contributors for the contest

29 Contributors