Gender Equality - Poster Contest Ended

Discover the results of the Gender Equality - Poster contest


Challenge

Resume of the contest

Can men be strong advocates for true gender equality in the workplace?

Through an impactful poster aimed at male managers, bring to life the message that “everyone valued and performing at their peak” is good for BOTH women and men.

PDF with visual and text (2 pages max.) • First page: Visual + Tagline• Second page: Explanations

Read the full brief

7 Winners 5 Community's Favorites 114 Contributors 191 Media Accepted 36 Countries 8 Languages
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P&G P&g

We want to thank all the contestants who shared great ideas and images. We really appreciated the diversity of input from around the world. We have some super ideas to build upon which we hope will grab the attention of our organisation and take our gender equality work forwards. We had a fantastic time reviewing the entries from around the world which was exactly the stimulation we were looking for.

Thank you for taking the time to review our brief and apply your creative talents to our challenge.

Jury's Prize Winners

Selection by P&G

Samira-Rafi
Samira-Rafi #1 Prize
Samira-Rafi 2,283,230 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Morocco

#1 Prize of €3,000 for I see Equal !

We really liked the use of the male and female symbols in the glasses. The idea of seeing through gender glasses and taking people as equal. The tag "I see equal" can be used in many ways. We could really see how we can apply the idea in many ways across our organisation. Simple and captures the call to see capability and experience not gender.

P&G
andre_dft
andre_dft #2 Prize
andre_dft 346,730 Creative Score
  • Graphic Design
  • Creative Writing
  • Script Writing
Peru

#2 Prize of €1,500 for Intelligence has no gender

We loved the simplicity of this design, it would work anywhere and could be campaigned as a symbol of gender equality on T-shirts or on posters. We felt we could do a lot with this around the world.

P&G
juansebastianecheverri
juansebastianecheverri #3 Prize
juansebastianecheverri 741,140 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Colombia

#3 Prize of €500 for #I'mHerBiggestFan

We loved the idea of being a sports fan, actively supporting. this resonated with our call to action, not just silent support. This particularly clicked with our men who got the idea immediately. We thought we could play with this idea of being a fan in our campaign, using the foam hands, having caps, using images of our senior leaders as fans. We weren't quite sure of the visual itself but the concept we really liked.

P&G

Additional Prize category

Fabiano32
Fabiano32 Additional winner
Fabiano32 41,840 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
Brazil

Additional winner for Igualdede de generos

We really liked this entry which immediately clicked with our young people. We see it as a diversity message rather than only gender and believe it can work well in our broader diversity and inclusion messaging.

P&G
evgeniylg123
evgeniylg123 Additional winner
evgeniylg123 942,130 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Russia

Additional winner for The battery

The battery is a great image for how two groups who are different can work together. We could imagine having a battery with an unequal mix not working and then the 50:50 working which really sends the message

P&G
Samira-Rafi
Samira-Rafi Additional winner
Samira-Rafi 2,283,230 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Morocco

Additional winner for Performing together

We loved this image with people who are diverse making up the visual. We really liked the tagline with the male and female symbol in the Together word. We felt that we could develop this idea further to use in a variety of places and stories with the people in different shapes and the word "Together" with other words. Clever use of our Diversity colours in the Tagline.

P&G
lagutinr
lagutinr Additional winner
lagutinr 117,970 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Script Writing
Russia

Additional winner for The 3D Glasses

We enjoyed the idea of having 3 dimensions when you worked together. It was a great way to think of taking it deeper.

P&G

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Gender Equality - Poster community

Meet all the creative contributors for the contest

114 Contributors