ACE - Convenience Contest Ended
#ArielAceLaundry

Discover the results of the ACE - Convenience contest


Challenge

Resume of the contest

What does convenience in laundry mean to you?

In a catchy poster with a tagline, show us what new benefits ACE could provide in order to be more convenient.

Poster with tagline and explanations of your idea (2 pages PDF max)

Read the full brief

3 Winners 3 Community's Favorites 40 Contributors 52 Media Accepted 20 Countries 7 Languages
9cf0234720c54c1798c57e4df658ff82

Ariel P&g

Dear Eyeka Community, thanks so much for your outstanding work developing these creative propositions that beyond addressing the challenge enabled us to discover new benefit spaces never thought before.

Thanks so much!

Ace Team LA - P&G

Jury's Prize Winners

Selection by Ariel

oceanomare
oceanomare #1 Prize
oceanomare 846,190 Creative Score
  • Graphic Design
  • Animation
  • Creative Writing
Italy

#1 Prize of €3,000 for Space

I really loved the way you portrayed the end benefit of a practical detergent in a emotionally connected way (the kitten) but at the same time showing the complexity involved on other house hold chores in the lack of a practical solution like Ace. This sort of side by side enhances the superior brand promise of Ace. Amazing creative proposition!:)

Ariel
kopiwriter
kopiwriter #2 Prize
kopiwriter 465,550 Creative Score
  • Creative Writing
  • Script Writing
Australia

#2 Prize of €1,500 for Invisible man

I very much enjoyed this visual as it matches perfectly with Ace tone of voice. Putting upfront an emotional benefit from a detergent is a quite challenging work that this visual has been able to manage from a positive approach of the practicality brand promise of Ace. Excellent job!

Ariel
kopiwriter
kopiwriter #3 Prize
kopiwriter 465,550 Creative Score
  • Creative Writing
  • Script Writing
Australia

#3 Prize of €500 for Multifunctional

I enjoyed the simplicity of this proposition. Portraying Ace as the Swiss Army laundry weapon is a great starting point for a very simple but clear communication to deliver on the core message of no additional products needed. Great job!:)

Ariel

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

ACE - Convenience community

Meet all the creative contributors for the contest

40 Contributors