Discover the results of the Duracell - Value for money contest
Challenge
Resume of the contest
Find new impactful ways to show consumers that Duracell is the best value for money.
Create an ingenious and unique poster that shows Duracell as a smart way to get the best value for money.
Poster with tagline on page 1 + short explanatory paragraph about your entry on page 2 (2 PDF page max.)

Duracell Duracell
Thanks to everyone for their participation & efforts. As always we had good ideas from everyone & it was not easy for us to choose the best entries, which shows that overall quality of the entries was good. Congrats to the winners & again thanks to everyone for their participation.
Jury's Prize Winners
Selection by Duracell

dixonZ #1 Prize
- Graphic Design
- Video
- Illustration
- Animation
- Label & Package Design
- Photography
#1 Prize of €1,500
I am very glad to be among winners of this competition. Thanks of eYeka and Duracell for this opportunity!
The execution brings out the value for money message strongly with the use of scales/ calculators which are known as the devices to bring out the worth of items. These devices are also well known across geographies. It is also a very simple yet effective way to bring out the quality message.Also the Bunny is very central to this execution. Thanks !!

ManuFF #2 Prize
- Graphic Design
- Video
- Illustration
- Animation
- Creative Writing
- Label & Package Design
- Photography
- Script Writing
#2 Prize of €600
This execution brings out the value message in a very in live store format which would strike with the shopper as he/she thinks most about value when he/she is at the shelf. The tagline "Less is more" is also very simple & effective, yet modern

Samira-Rafi #3 Prize
- Graphic Design
- Video
- Illustration
- Animation
- Creative Writing
- Label & Package Design
- Photography
- Script Writing
#3 Prize of €400
The saving of money with time, & central role of bunny is very nice. Also the introduction of coins to deliver the value message is very effective.
Community's Favorites
Based on the votes of the contributors in the Feedback Circle
Top in Quality
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Rank 1 k_vatova4418 15,750 Creative Score
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Rank 2 RogerMedeiros 0 Creative Score
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Rank 3 Samira-Rafi 366,490 Creative Score
Top in Originality
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Rank 1 k_vatova4418 15,750 Creative Score
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Rank 2 Samira-Rafi 366,490 Creative Score
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Rank 3 RogerMedeiros 0 Creative Score
Top in Story-telling
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Rank 1 k_vatova4418 15,750 Creative Score
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Rank 2 RogerMedeiros 0 Creative Score
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Rank 3 oceanomare 406,580 Creative Score