Fight the number 1 cause of premature aging with Olay UV Blocker and stay “ageless”.
“Did you remember to put sunblock on today?”
This is just one of the things our parents told us to do when we were younger. Or it’s well-intentioned friends giving us advice. Perhaps we even recall reading about it in magazines or on blogs. At the back of our minds, we know it’s good for us and it protects our skin, but have we ever really asked, “What are the implications of unprotected sun exposure on our skin?”
Whether we like to bask in the sun for that sun-kissed look or stay indoors for a fair and pale-skinned look, not many of us are aware that exposure to sun’s harmful UV rays happens both in direct sunlight, in the shade, where damaging rays penetrate through clouds, or even indoors in an office with windows, and causes premature skin aging.
Olay is a leading skincare brand with a rich heritage in keeping facial skin young and “ageless”, no matter what your age. Olay is now introducing a UV Blocker with superior protective benefits that protect your skin against premature aging for that “ageless” look.
How would you convince people to make Olay UV Blocker a part of their daily routine?
In a poster with a visually arresting image and a tagline, convince women that using Olay’s facial UV Blocker every day will not just protect their skin from the aging effects of the sun but give them that “ageless” look that they want, no matter what their age.
Put yourself in Lauren’s shoes. Lauren doesn’t use a UV blocker daily because she doesn’t know that exposure to the sun’s rays, whether in direct sunlight, in the shade or indoors, causes premature aging and wrinkling. Yet she wants to stay her “ageless” and youthful best.
In a visually arresting poster with a tagline, how would you convince women like Lauren to use Olay UV Blocker daily in a new and engaging way that’s not clichéd sunblock advertising (for example, at a beach in the sun) or overly preachy?
Keep in mind some of the myths and barriers that keep women like Lauren from using UV blockers daily when coming up with your convincing new idea.
- Myth – As long as I’m indoors or in the shade, I’m away from any sun damage to my skin. I don’t need to use it every day, only occasionally when I’m at the beach or in direct sunlight.
- Barrier – I already use cleanser, toner and moisturizer. One more step is too much trouble and I don’t know the benefits it brings.
- Barrier – I’m not going to get wrinkles or age tomorrow if I don’t use a UV blocker today; I don’t need it right now.
Your idea will be used to inspire a future advertising campaign for an Olay UV Blocker product. It has not been launched yet so you won’t find any product information about it online.
You don’t need to be an expert on UV blockers or sun protection but if you would like to find out more, click here for some fun facts.
Please answer the following questions:
- How does your idea convince people to use Olay UV Blocker every day, whether they’re in direct sunlight, in the shade or even indoors?
- Which myths does your idea bust or barriers does it over come? You can select as many as you like.
- How is your idea different from traditional sunscreen advertising?
The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.
Examples of bad entry:
A picture of people playing beach volleyball in the sun with the woman not sunburned being the one who has used Olay UV Blocker. This is a bad example as it portrays use of the product in direct sun environments which does not convey everyday usage, it does not bring the benefit of protection from premature skin aging to life, and it is very clichéd traditional sunscreen advertising.
Two women are walking along a street in the afternoon, window-shopping. The sales assistant mistakes them for sisters because the mum has been using Olay UV Blocker. Although this example shows the benefit of protection from premature skin aging, mum and daughter being mistaken for sisters is a clichéd scenario that is commonly used.
- #1 Prize €3,000
- #2 Prize €1,500
- #3 Prize €500
1st page poster with a tagline; 2nd page answers to the three questions (max 2 pages PDF).
We’re looking for creative, out-of-the-box, ideas that will change women’s habits and get them to use Olay UV Blocker every day. We would love to see emotional benefits in an engaging way that will surprise women and get them to rethink their attitudes towards using a UV blocker.
Guidelines for this contest
- Please submit your entries in English.
- Please answer the 3 questions above with a clear description and narrative so we understand what your idea is about.
- For fun facts about UV blockers or sun protection, click here.
- Selected entries will be used on the Internet. Authorizations and licenses to use protected elements (incl. music, photos..) must be compatible with Internet broadcasting. You must be able to provide a written proof of these authorizations and licenses at any time.
eYeka standard guidelines
- Do not show any personal details in the entry (name, contact number, e-mail address, etc.).
- Keep the source files / working files of your entry until the winners have been announced as they may be needed.
- Your participation must comply with the rules you accepted when you joined the contest.
- Your entry has to be your own work to be considered into the contest. If you have included protected elements (music, photographs, designs, fonts, etc.), make sure to fill in the Legal Information section when you upload. You may be asked to provide the authorizations and licenses to use such elements.
- You must be able to provide the written authorizations from each of the authors and actors who have contributed to the entry.
- Do not depict sexual, violent, religious, political content or any illicit content as per the rules.
- Any entry that fails to comply with these rules will not be considered for the contest.