Results | Unilever - Get the tea rockin'! – Amaze Millennials with a totally reinvented tea experience.

Discover the results of the Unilever - Get the tea rockin'! contest

Challenge

Resume of the contest

Amaze Millennials with a totally reinvented tea experience.

Reinvent tea by finding ways to make Millennials excited by this timeless beverage and be proud to drink it.

Your idea must fit into 1 page: one visual and one paragraph of text.

Read the full brief

3 Winners 8 Community's Favorites 55 Contributors 81 Media Accepted 23 Countries 7 Languages

Unilever Unilever

I'd like to thank every single person who contributed to this project, your energy, ideas and creativity is startling and there were some many different ways to challenge to re-think key dimension on our category. From how we talk about it, to where it is served, to how it is disposed and millions of things in-between.

Jury's Prize Winners

Selection by Unilever

canguvencg #1 Prize

canguvencg 98,530 Creative Score

Graphic Design
Illustration
Creative Writing
Label & Package Design
Photography

Turkey

#1 Prize of €1,500 for #Blendin

I really enjoyed the way'd you thought about what really matters to this group of people and found a way to connect this to the traditional and inherent qualities and traditions of tea. I felt this was really a fresh way to approach contemporising the category.

Unilever

stevendoehler #2 Prize

stevendoehler 57,070 Creative Score

Graphic Design
Video
Illustration
Animation
Creative Writing
Label & Package Design
Photography

United States

#2 Prize of €600 for Grow It Yourself

I really valued this way of forging a connection back to the product and the simplicity of the tea product. There were a number of similar ideas which actually tells me there is a powerful idea here but this one was expressed in a really compelling way.

Unilever

shobz #3 Prize

shobz 965,400 Creative Score

Graphic Design
Video
Illustration
Animation
Creative Writing
Label & Package Design
Script Writing

Philippines

#3 Prize of €400 for UniTEA

I found the idea very charming, actually quite realistic to do but delivering a very intimate and relevant message - a great activate idea to bring out the emotion within a tea moment between loved ones.

Unilever