Tide Pods Contest Ended
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Discover the results of the Tide Pods contest


Challenge

Resume of the contest

Make revolutionary Tide PODS® a desired laundry product women simply cannot resist.

Show how revolutionary Tide PODS® gives superior deep down clean in an equally innovative way that will make it irresistible to women.

1st page a poster with a tagline; 2nd page answers to the two questions (maximum 2 pages PDF).

3 Winners 5 Community's Favorites 79 Contributors 149 Media Accepted 34 Countries 8 Languages
48602b971ece4658a3b2afcbb756e90f

Tide P&g

Great thanks for all the creative that bring lots of sparkling idea to us. There are many great works behind and it was really difficult to identify top creatives. In this case, we are more looking for those having emotional connection with insights behind that rooted in the clean 3 in 1 functional benefits. We believe this is the one that we can cut through the clutter and bring people to think 'wow this is really different and what I want'.

Hope to have chance to see your great creative again.Thanks again.

Jury's Prize Winners

Selection by Tide

ghadamohsen
ghadamohsen #1 Prize
ghadamohsen 131,130 Creative Score
  • Graphic Design
  • Illustration
  • Label & Package Design
Saudi Arabia

#1 Prize of €1,500 for Care your clothes like caring your face

It capture a very strong insight that people has low involvement in laundry while they pay a lot of attention to their clothes (and skin). The clothes deserve better laundry detergents.This can be a good starting point for communication.

 

Tide
Samira-Rafi
Samira-Rafi #2 Prize
Samira-Rafi 2,433,260 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Morocco

#2 Prize of €600 for My choice , my lifestyle!

The way that bring the ‘lifestyle’ deliver the uniqueness of the PODs vs. normal detergents and also capture the feature of the 3 chambers which should be more popular among young consumers.

 

Tide
k_vatova4418
k_vatova4418 #3 Prize
k_vatova4418 310,090 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
Bulgaria

#3 Prize of €400 for INNOVATION

I am glad to be part of  winners in this contest! Thank you Tide PODS and eYeka! It's great feeling to work for such big and famous brands!

Starting point is very nice. Indeed ‘ 3 in 1’ seems to be a category norm and people are tired of it. ‘3 in 1’ itself cannot highlight the uniqueness of the PODs. And the idea ‘Do you feel it? It is Innovation’ make people think ‘this is really different’. But it would be better if the visual is more intuitive.

 

 

Tide

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Tide Pods community

Meet all the creative contributors for the contest

79 Contributors