Always - Odor Control Contest Ended
Express

Discover the results of the Always - Odor Control contest


Challenge

Resume of the contest

Help incontinent women feel in control with Always Discreet.

Create a unique, powerful and emotional poster that communicates that Always Discreet neutralizes odors.

Print ad and description (2 pages).

6 Winners 5 Community's Favorites 44 Contributors 79 Media Accepted 25 Countries 8 Languages
8b7c30cb2f3b4fcfad438e75e5a2ea0a

Always P&g

Impressive amount of entries in a very short time period, really capturing the odor benefit articulation in a diverse way. A clear example of the benefits from leveraging the wisdom of the crowd and interacting with passionate creative thinkers.

Jury's Prize Winners

Selection by Always

Designlassana
Designlassana #1 Prize
Designlassana 139,780 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Script Writing
France

#1 Prize of €1,500 for Odor Trap

Obvious, clear, and simple. High potential to grab attention with opportunities to create a broader campaign

Always
9103155
9103155 #2 Prize
9103155 241,220 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
Ukraine

#2 Prize of €600 for Always_zipper

Great link with the pad as the key element to neutralize urine odors. Obvious benefit articulation. Like how the unique pad design of Always Discreet could be leveraged.

Always
tcordell
tcordell #3 Prize
tcordell 348,210 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Script Writing
U.K.

#3 Prize of €400 for No odor

Simple, clear,cleaver usage of the Always Discreet pad, and overt call out of odor neutralization benefit. A lot of times simplicity in communication is the best approach.

Always

Additional Prize category

M-say
M-say Additional winner
M-say 165,830 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
Ukraine

Additional winner for Under lock

Link with Panty, a visual that could work to communicate both pad and panty forms in a cleaver way. The usage of the "Feminine Lock" showing a female body and sexy panty provides the right context to highlight the odor lock technology/odor neutralization benefit.

Always
adrianzapatagarcia
adrianzapatagarcia Additional winner
adrianzapatagarcia 1,153,360 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
Spain

Additional winner for Shhhh

Very creative benefit articulation and visual with potential to attract consumer's attention.

Always
ramiabeladel
ramiabeladel Additional winner
ramiabeladel 32,490 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
Morocco

Additional winner for Go invisible

Great insight to leverage further. Opportunity to highlight more the odor neutralization benefit. Submission description captures the idea behind the visual, but there is an opportunity to enhance odor neutralization in the visual. Insight is still relevant.

Always

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Always - Odor Control community

Meet all the creative contributors for the contest

44 Contributors