Kotex Worry-free Nights Contest Ended

Discover the results of the Kotex Worry-free Nights contest


Challenge

Resume of the contest

Kotex Worry-free Nights

Shake up feminine care advertising to convince women that Kotex’s overnight panty will give them peace of mind about leaks and stains while they are sleeping.

Presentation with visuals and text – 1st and 2nd pages your idea in visuals and text; 3rd page answers to the three questions (max 3 pages PDF).

Read the full brief

3 Winners 7 Community's Favorites 120 Contributors 185 Media Accepted 35 Countries 9 Languages
Ae071e8dfe094f7b8bef666201b8bcba

Kotex Kimberly clark

Thanks for your participation It was heartening to get some interesting, fresh, and out of box ideas from Eyeka community.

Jury's Prize Winners

Selection by Kotex

majamijatovic
majamijatovic #1 Prize
majamijatovic 238,050 Creative Score
  • Creative Writing
  • Script Writing
Serbia

#1 Prize of €3,000 for Kotex Crime scene

The articulation and clarity in presentation, relatable to young girls and product benefit.

Kotex
svetabochk
svetabochk #2 Prize
svetabochk 30,650 Creative Score
  • Illustration
  • Creative Writing
Russia

#2 Prize of €1,500 for Dancing Queen

Thank you so much for possibility to try myself in the sphere of advertisement which is far far away from my actual job, but it always was my dream! When I read the context I felt that I should definetely participate in it, because the problem described in task was very close to me! Idea came up very fast! I'm very excited and still can't believe that my first work uploaded on Eyeka won!

Interesting new approach of men talking about periods.

Kotex
m_jobard
m_jobard #3 Prize
m_jobard 186,950 Creative Score
  • Graphic Design
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
France

#3 Prize of €500 for Nighty panties (by Kotex)

Fresh perspective on the category, yet relatable.

Kotex

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

  • CHC35 Rank 1 CHC35 42,860 Creative Score
  • nak139 Rank 2 nak139 15,400 Creative Score
  • Litaniya Rank 3 Litaniya 192,300 Creative Score

Top in Originality

Top in Story-telling

Kotex Worry-free Nights community

Meet all the creative contributors for the contest

120 Contributors