Discover the results of the Kotex Worry-free Nights contest
Challenge
Resume of the contest
Kotex Worry-free Nights
Shake up feminine care advertising to convince women that Kotex’s overnight panty will give them peace of mind about leaks and stains while they are sleeping.
Presentation with visuals and text – 1st and 2nd pages your idea in visuals and text; 3rd page answers to the three questions (max 3 pages PDF).

Kotex Kimberly clark
Thanks for your participation It was heartening to get some interesting, fresh, and out of box ideas from Eyeka community.
Jury's Prize Winners
Selection by Kotex

majamijatovic #1 Prize
#1 Prize of €3,000
The articulation and clarity in presentation, relatable to young girls and product benefit.
Kotex
svetabochk #2 Prize
#2 Prize of €1,500
Thank you so much for possibility to try myself in the sphere of advertisement which is far far away from my actual job, but it always was my dream! When I read the context I felt that I should definetely participate in it, because the problem described in task was very close to me! Idea came up very fast! I'm very excited and still can't believe that my first work uploaded on Eyeka won!
Interesting new approach of men talking about periods.
KotexCommunity's Favorites
Based on the votes of the contributors in the Feedback Circle
Top in Quality
Top in Originality
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Rank 1 nak139 6,170 Creative Score
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Rank 2 YESYUKOM 4,090 Creative Score
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Rank 3 osbornenash 4,130 Creative Score
Top in Story-telling
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Rank 1 nak139 6,170 Creative Score
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Rank 2 kopiwriter 38,790 Creative Score
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Rank 3 chrysalide 20 Creative Score