Results | Kotex Worry-free Nights – Kotex Worry-free Nights

Discover the results of the Kotex Worry-free Nights contest

Challenge

Resume of the contest

Kotex Worry-free Nights

Shake up feminine care advertising to convince women that Kotex’s overnight panty will give them peace of mind about leaks and stains while they are sleeping.

Presentation with visuals and text – 1st and 2nd pages your idea in visuals and text; 3rd page answers to the three questions (max 3 pages PDF).

3 Winners 7 Community's Favorites 120 Contributors 185 Media Accepted 36 Countries 9 Languages

Kotex Kimberly clark

Thanks for your participation It was heartening to get some interesting, fresh, and out of box ideas from Eyeka community.

Jury's Prize Winners

Selection by Kotex

majamijatovic #1 Prize

majamijatovic 16,080 Creative Score

Creative Writing
Script Writing

Serbia

#1 Prize of €3,000

The articulation and clarity in presentation, relatable to young girls and product benefit.

Kotex

svetabochk #2 Prize

svetabochk 56,800 Creative Score

Illustration
Creative Writing

Russia

#2 Prize of €1,500

Thank you so much for possibility to try myself in the sphere of advertisement which is far far away from my actual job, but it always was my dream! When I read the context I felt that I should definetely participate in it, because the problem described in task was very close to me! Idea came up very fast! I'm very excited and still can't believe that my first work uploaded on Eyeka won!

Interesting new approach of men talking about periods.

Kotex