Metamucil - Your daily glass of super Contest Ended

Discover the results of the Metamucil - Your daily glass of super contest


Challenge

Resume of the contest

What can a daily glass of super do for you?

Show us how Metamucil makes you feel light and active when you drink “Your daily glass of Super” with Super Fibre Psyllium.

A poster with tagline "your daily glass of super" and answers to the mandatory questions (maximum 2 pages PDF).

Read the full brief

3 Winners 6 Community's Favorites 69 Contributors 133 Media Accepted 27 Countries 8 Languages
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Metamucil P&g

Amazing, creative, out of the box and thought provoking ideas from every participants! We like the submission a lot and thank everyone for your strong support and participation!

 

Jury's Prize Winners

Selection by Metamucil

kadarican
kadarican #1 Prize
kadarican 253,990 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
India

#1 Prize of €3,000 for Super M

*"I am really happy to come as 1st out of hundred of entries. This
challenge definitely takes me to next level.*
* I would like to thank Metamucil and Eyeka for this great contest.
Congrats to other winners also. Cheers!"*

Has brought to life “Your Daily Glass of Super” perfectly and strongly through the push-up activity of the women with the little girl. It is quite expandable as any types of activities/exercises can be used to communicate the message of being still “super” regardless of your age. It is compelling and convincing showing that age is just a number and able to inspire adults to want to re-discover their more youthful, healthy, active and lighter self through Metamucil. Super Me, Super Metamucil!

 

Metamucil
osbornenash
osbornenash #2 Prize
osbornenash 139,340 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
U.K.

#2 Prize of €1,500 for The Snail and the Cheetah

I’m delighted that such a simple concept was chosen as a runner up – I had great fun for this brief and think the standard of entries was really impressive.

remake1990
remake1990 #3 Prize
remake1990 474,760 Creative Score
  • Video
  • Illustration
  • Creative Writing
  • Script Writing
Algeria

#3 Prize of €500 for magical glass

Clear, powerful and elegant way to show and bring to life the benefits of “Your Daily Glass of Super”. It is a wonderful idea to show the healthier, lighter and more active version/lifestyle of the person on the glass itself after the glass of Metamucil is drank. This ties well with our current glass transformation idea and is quite expandable as we are able to show different version of the transformed “you” on the glass after the drink. It heroes the glass well and shows it to be an aspirational drink. The Super version of you is just a glass away!

 

Metamucil

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Metamucil - Your daily glass of super community

Meet all the creative contributors for the contest

69 Contributors