Danone Aptamil Contest Ended

Discover the results of the Danone Aptamil contest


Resume of the contest

Tell a story that connects moms and Aptamil toddler in an emotionally engaging way.

Show moms in an emotionally engaging poster that Aptamil toddler is the perfect partner in preparing their child today for tomorrow.

1st page is print ad and 2nd page is text explanation (2 pages PDF)

5 Winners 6 Community's Favorites 85 Contributors 201 Media Accepted 32 Countries 8 Languages

Aptamil Danone

Thank you to everyone. You unique entries have sparked inspiration and new ways of thinking for our team.

Jury's Prize Winners

Selection by Aptamil

kopiwriter #1 Prize
kopiwriter 818,670 Creative Score
  • Creative Writing
  • Script Writing

#1 Prize of €4,000 for Talking Milestone

This is my first first prize win at Eyeka and I thank Aptamil for this important milestone!

  • Clear laddering up to Progress in Brand Ladder through focus on milestones
  • Clear role of Mum that resonates with Blue Mum ie. Mum & baby - a unique lens in creative
  • Appeals to sense of pride & confidence (emotional end benefit)
  • Can be projected forward
catzme #2 Prize
catzme 68,860 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Script Writing

#2 Prize of €2,000 for Behind every child's achievement, stands a mom's pride

Well I'm so excited to be one of the winner. This is my first 'second
winning' which made me challenged to join other creative contest, sharing
ideas to provide good solutions.

Thanks to Danone and Eyeka team!

  • The line “Behind every child’s achievement, stands a mum’s pride”
  • Clear role of emotion to appeal to mum’s pride (strong connection to Emotional End benefit of ladder)
  • Focus on ‘every child ‘ (all inclusive, not elitist)
  • Room for progress to be depicted in a number of ways
MacRone #3 Prize
MacRone 462,240 Creative Score
  • Creative Writing
  • Script Writing

#3 Prize of €2,000 for TWA - #ToddlersWithAttitude

Huge thank you to the Danone and eYeka teams for this win. The brief was so well executed, a great springboard for creative thinking - toddlers really are a fascinating little bunch. Good luck with the final campaign, wherever you choose to take it!

  • Extremely unique
  • Relatable so that our audiences are able to identify with the human truths, the campaign should be from a "mother's perspective"
damzobridge #4 Prize
damzobridge 32,080 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Photography
  • Script Writing

#4 Prize of €1,000 for Aptamil Toddler Curiosity

It was a pleasant surprise to be chosen as a winner for the Danone Aptamil Contest. Thank you for the opportunity to be able to contribute to this contest.

The element of a child being curious is aligned to our brand.

luchyru #5 Prize
luchyru 110,050 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing

#5 Prize of €1,000 for My training begins with you

  • Emphasizing the importance of mum’s role.
  • Shows the value mums play in the ‘simple’ success
  • Not elitist
  • Celebrates all aspects of motherhood

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Danone Aptamil community

Meet all the creative contributors for the contest

85 Contributors