Results | Danone Aptamil – Tell a story that connects moms and Aptamil toddler in an emotionally engaging way.

Discover the results of the Danone Aptamil contest

Challenge

Resume of the contest

Tell a story that connects moms and Aptamil toddler in an emotionally engaging way.

Show moms in an emotionally engaging poster that Aptamil toddler is the perfect partner in preparing their child today for tomorrow.

1st page is print ad and 2nd page is text explanation (2 pages PDF)

Read the full brief

5 Winners 6 Community's Favorites 85 Contributors 201 Media Accepted 33 Countries 8 Languages

Aptamil Danone

Thank you to everyone. You unique entries have sparked inspiration and new ways of thinking for our team.

Jury's Prize Winners

Selection by Aptamil

kopiwriter #1 Prize

kopiwriter 467,060 Creative Score

Creative Writing
Script Writing

Australia

#1 Prize of €4,000 for Talking Milestone

This is my first first prize win at Eyeka and I thank Aptamil for this important milestone!

Clear laddering up to Progress in Brand Ladder through focus on milestones
Clear role of Mum that resonates with Blue Mum ie. Mum & baby - a unique lens in creative
Appeals to sense of pride & confidence (emotional end benefit)
Can be projected forward

Aptamil

catzme #2 Prize

catzme 53,220 Creative Score

Graphic Design
Illustration
Animation
Creative Writing
Label & Package Design
Script Writing

Indonesia

#2 Prize of €2,000 for Behind every child's achievement, stands a mom's pride

Well I'm so excited to be one of the winner. This is my first 'second
winning' which made me challenged to join other creative contest, sharing
ideas to provide good solutions.

Thanks to Danone and Eyeka team!

The line “Behind every child’s achievement, stands a mum’s pride”
Clear role of emotion to appeal to mum’s pride (strong connection to Emotional End benefit of ladder)
Focus on ‘every child ‘ (all inclusive, not elitist)
Room for progress to be depicted in a number of ways

Aptamil

MacRone #3 Prize

MacRone 186,250 Creative Score

Creative Writing
Script Writing

Spain

#3 Prize of €2,000 for TWA - #ToddlersWithAttitude

Huge thank you to the Danone and eYeka teams for this win. The brief was so well executed, a great springboard for creative thinking - toddlers really are a fascinating little bunch. Good luck with the final campaign, wherever you choose to take it!

Extremely unique
Relatable so that our audiences are able to identify with the human truths, the campaign should be from a "mother's perspective"

Aptamil

damzobridge #4 Prize

damzobridge 34,140 Creative Score

Graphic Design
Video
Illustration
Creative Writing
Photography
Script Writing

Canada

#4 Prize of €1,000 for Aptamil Toddler Curiosity

It was a pleasant surprise to be chosen as a winner for the Danone Aptamil Contest. Thank you for the opportunity to be able to contribute to this contest.

The element of a child being curious is aligned to our brand.

Aptamil