Results | Trident - Virtual Gum – Chewing gum has disappeared. Can you bring it to life again but online?

Discover the results of the Trident - Virtual Gum contest

Challenge

Resume of the contest

Chewing gum has disappeared. Can you bring it to life again but online?

Create a virtual chewing gum that has the same benefits as chewing gum but is 100% digital!

3 pages including visual(s) with explanations.

3 Winners 5 Community's Favorites 86 Contributors 114 Media Accepted 29 Countries 8 Languages

Trident Mondelez

A big 'Thank You' to the eYeka community for participating in the Trident Virtual Gum contest. Your creative leaps were nothing short of amazing and have really helped us think differently about the gum category for the virtual world. We hope you enjoyed working on the brief and we hope we can bring some of the winning ideas to life!

Jury's Prize Winners

Selection by Trident

000 #1 Prize

000 423,450 Creative Score

Graphic Design
Video
Illustration
Animation
Creative Writing
Label & Package Design
Photography
Script Writing

United States

#1 Prize of €3,000 for blowout

For the young, gum chewing is a symbolic act of disobedience toward authority.
Thus in envisioning a virtual gum, I center the experience around a sense of free spirited mischief.
It needs to satisfy our defiant nature, and inspire us to never stop opposing oppression