Discover the results of the Nestlé - SweeTARTS contest
Challenge
Resume of the contest
Make everyone crave SweeTARTS for St Valentine’s Day and Easter.
Wow us with your incredible idea for a new seasonal offering of famous SweeTARTS candies, to be sold during St Valentine’s Day or Easter, in the US.
Product design: presentation of ideas with illustrations and text and one page of summary (with the provided template).
Jury's Prize Winners
Selection by SweeTART

Lo0 #1 Prize
- Graphic Design
- Video
- Illustration
- Creative Writing
- Label & Package Design
- Photography
- Script Writing
#1 Prize of €3,000
We love the Treasure Hunt idea. Being able to draw on the tradition of Easter egg hunts, but make them more interesting and interactive. We also love that this idea keeps the consumer active and moving around.
SweeTART
sebastianbellidodg #3 Prize
- Graphic Design
- Video
- Illustration
- Animation
- Creative Writing
- Label & Package Design
- Photography
- Script Writing
#3 Prize of €500
We love that these shaped gummies bring a new twist to the heart shaped gummies that are usually found in Valentine's Day. Also, they create a fun eating experience as you can give the shapes to friends.
Community's Favorites
Based on the votes of the contributors in the Feedback Circle
Top in Quality
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Rank 1 bibolda 3,860 Creative Score
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Rank 2 redadjabri 59,120 Creative Score
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Rank 3 Gevorg 38,680 Creative Score
Top in Originality
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Rank 1 bibolda 3,860 Creative Score
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Rank 2 redadjabri 59,120 Creative Score
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Rank 3 Gevorg 38,680 Creative Score
Top in Story-telling
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Rank 1 bibolda 3,860 Creative Score
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Rank 2 redadjabri 59,120 Creative Score
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Rank 3 gaiariva 22,240 Creative Score