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Nestlé - SweeTARTS Contest Ended

Discover the results of the Nestlé - SweeTARTS contest

Challenge

Resume of the contest

Make everyone crave SweeTARTS for St Valentine’s Day and Easter.

Wow us with your incredible idea for a new seasonal offering of famous SweeTARTS candies, to be sold during St Valentine’s Day or Easter, in the US.

Product design: presentation of ideas with illustrations and text and one page of summary (with the provided template).

Read the full brief

3 Winners 4 Community's Favorites 130 Contributors 228 Media Accepted 34 Countries 9 Languages
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SweeTART Nestle

Thank you all so much for your amazingly creative work on this project! The team had such a fun time going through the entries; they were all really great!

Jury's Prize Winners

Selection by SweeTART

Lo0
Lo0 #1 Prize
Lo0 193,760 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Canada

#1 Prize of €3,000 for Treasure Hunt

We love the Treasure Hunt idea. Being able to draw on the tradition of Easter egg hunts, but make them more interesting and interactive. We also love that this idea keeps the consumer active and moving around.

SweeTART
Litaniya
Litaniya #2 Prize
Litaniya 176,570 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Script Writing
Belarus

#2 Prize of €1,500 for Why I love You?

We like that this idea has the potential to create new traditions, giving consumers the chance to celebrate in the days leading up to the holiday!

SweeTART
sebastianbellidodg
sebastianbellidodg #3 Prize
sebastianbellidodg 22,720 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Argentina

#3 Prize of €500 for XOXO Passion Flavors

We love that these shaped gummies bring a new twist to the heart shaped gummies that are usually found in Valentine's Day. Also, they create a fun eating experience as you can give the shapes to friends.

SweeTART

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Nestlé - SweeTARTS community

Meet all the creative contributors for the contest

130 Contributors