Closeup Poster Contest Ended
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Discover the results of the Closeup Poster contest


Challenge

Resume of the contest

Show us how you would reinvent the communication of freshness, in oral care.

Reinvent the communication of freshness in oral care to make Closeup the brand of choice.

1 visual and up to 150 words as explanation (1 page PDF template)

Read the full brief

3 Winners 4 Community's Favorites 99 Contributors 205 Media Accepted 35 Countries 9 Languages
67b5248147ed4eda89592d24f80435c4

Close Up Unilever

Thank you for participating in this contest! Your ideas have been really inspiring. We’ve made out winner selections based on most innovative entries that best showcased the aspects of freshness chosen. We hope you found this contest fun to work on!

Jury's Prize Winners

Selection by Close Up

markoo
markoo #1 Prize
markoo 775,600 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
Ukraine

#1 Prize of €1,500 for The aroma of fresh emotions!

We like how this idea has taken oral care away from sterile to more emotive through the use of colour.

Close Up
Designlassana
Designlassana #2 Prize
Designlassana 139,780 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Script Writing
France

#2 Prize of €600 for Love freshness

We like the imperfect quirkiness, humour, and slightly off-beat but still positive portrayal of freshness.

Close Up
AnnRomb
AnnRomb #3 Prize
AnnRomb 183,190 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
Russia

#3 Prize of €400 for fresh wonderful sweet breath

Thanks eYeka team and organizers of the contest so much for this opportunity. This is wonderful! I was inspired with this contest  and I won! 

The analogy used is a great way of communicating freshness despite all a person’s mouth goes through each day.

Close Up

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Closeup Poster community

Meet all the creative contributors for the contest

99 Contributors