Optimel Contest Ended

Discover the results of the Optimel contest


Resume of the contest

Inspire the next campaign for Optimel that shows what a difference it makes to stay young on the inside!

Imagine life at age 40, 50 or 60… Show how you can continue living the life that you love, staying young on the inside, doing things tomorrow, like you do today.

A presentation with visuals and text (maximum 4 pages PDF).

Read the full brief

4 Winners 7 Community's Favorites 72 Contributors 88 Media Accepted 26 Countries 8 Languages

Optimel Frieslandcampina

A big thanks to all the participants. we were overwhelmed with happiness at your responses. it was quite a tough process to shortlist the final winners.

Jury's Prize Winners

Selection by Optimel

divyasharma48 #1 Prize
divyasharma48 52,450 Creative Score
  • Illustration
  • Creative Writing
  • Script Writing

#1 Prize of €3,000 for The Best Is Yet To Be

The challenge for me was not just to come up with an engaging story for another brand, but to think of one that connected well with the elderly audience here. I believe brands like Optimel have a significant role to play in the society by improving the lives of such audience. And that's what drives me to give my best to such brands that bear the potential to bring a big, positive difference by touching these lives.

We really liked how the entry allows us to show consumer having an "Optimel Moment" in an ordinary day. Most of the ideas generated were around not-so-frequent events like climbing a mountain. This idea also allowed the product and the user to play a protagonist's role. this also gives the opportunity to get consumer generated content built around the idea.

shobz #2 Prize
shobz 988,440 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Script Writing

#2 Prize of €1,500 for Hipster Seniors

I'm very grateful winning the second prize in this contest and sooo excited to see my idea/story brought to life by Optimel!  This is my 2nd win this year and I think 2016 will be a great comeback for me. More power to this community! 

We quite liked this idea because "Not keeping up with the times” is a genuine fear amongst adults and inserting the brand in this sphere is a great idea. There can be a lot of “how to” HUB content that can be built around this space.

pihnyuk #3 Prize
pihnyuk 21,430 Creative Score
  • Creative Writing
  • Script Writing

#3 Prize of €500 for The time of my life

Big thanks to eYeka and Optimel for this fun and fantastic opportunity! The brief was clear and a blast to work on. I was inspired by how Optimel could emotionally engage consumers through meaningful stories. 


We liked how the story is told and the big reveal comes at the end. this has a certain pleasant-surprise value to it which can be an interesting way for the brand to look forward to communication.


Additional Prize category

JLewis Additional winner
JLewis 91,230 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing

Additional winner for Your Life at your own pace

This was one of the most creative entries of the competition. It allowed for fiction to meet reality and showed a cool way to show an Optimel mindset which sees everything as a challenge/sport.


Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Optimel community

Meet all the creative contributors for the contest

72 Contributors