Duracell - Empowering Sports Contest Ended
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Discover the results of the Duracell - Empowering Sports contest


Challenge

Resume of the contest

Show how Duracell helps you run for longer!

Create an engaging, original and fun print ad that shows how Duracell and the Duracell Bunny empowers you for longer lasting and superior running moments.

Poster on page 1 + short explanatory paragraph about your entry on page 2 (2 PDF page max.)

Read the full brief

20 Winners 7 Community's Favorites 63 Contributors 98 Media Accepted 32 Countries 8 Languages
C37ec250d1df013087040015170d9a98

Duracell Berkshire hathaway

Thank you to everyone who entered the latest Duracell competition. The quality of ideas and creative was frankly very high and we continue to be very impressed by the high quality of work and the love for the Duracell brand and the Duracell Bunny. To the winners, special thanks because these ideas were really fantastic bringing beautiful links between our Bunny and brand and running. To all the rest of the entrants, frankly it was very tough picking the winners since the standard was so high overall.

Please keep up the great work for us and we look forward to reviewing more entries in the future.

Thanks,

The Duracell Team

Jury's Prize Winners

Selection by Duracell

Samira-Rafi
Samira-Rafi #1 Prize
Samira-Rafi 2,261,050 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Morocco

#1 Prize of €1,500 for Infinite performance !

WOW my goodness. I am really happy :) i was inspired , but I am not imagined winning 7 awards at once :)for the same competition…I really appreciate this achievement . Duracell always inspire me as a big and global Brand, I m very honored to participate in its promotion.Thanks so much to Duracell to offer me this opportunity and thanks to eYeka as well.

This was a very creative transformation of the linkage between the Bunny who just cannot stop running and the sport of running. The use of Infinity racetrack was something we can imagine working across many touchpoints thanks to its simplicity.

Duracell
oceanomare
oceanomare #2 Prize
oceanomare 846,170 Creative Score
  • Graphic Design
  • Animation
  • Creative Writing
Italy

#2 Prize of €600 for Gump

This was a great linkage between the Duracell Bunny who never stops running and popular culture. For our brand it is important to appear popular and relevant, especially to a younger audience. This achieves it in a great way that consumers quickly understand and feel rewarded. We can imagine this working very well in touchpoints such as social and print.

Duracell
Samira-Rafi
Samira-Rafi #3 Prize
Samira-Rafi 2,261,050 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Morocco

#3 Prize of €400 for Reveal the runner in you !

This was a very creative transformation linking the sport of running and the Duracell Bunny. The creative is subtle without being complex and leaves the consumer feeling genuinely rewarded. We can imagine this working especially well in touchpoints such as social and print.

Duracell

Additional Prize category

kubuside
kubuside Additional winner
kubuside 246,340 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Script Writing
Indonesia

Additional winner for Endurance Run

Thank you for this great entry. We loved the use of the multiple marathons as creative visualization of Duracell running for longer.

Duracell
Samira-Rafi
Samira-Rafi Additional winner
Samira-Rafi 2,261,050 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Morocco

Additional winner for challenge your limits !

Thank you for this great entry. Duracell runs beyond the finish line is exactly right and we can see plenty of potential in how to further leverage this idea.

Duracell
Samira-Rafi
Samira-Rafi Additional winner
Samira-Rafi 2,261,050 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Morocco

Additional winner for Surpass his shadow !

Thank you for the idea. Great creative transformation and love the subtledly of the idea.

Duracell
Samira-Rafi
Samira-Rafi Additional winner
Samira-Rafi 2,261,050 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Morocco

Additional winner for "The machine of endurance"

Thank you for the idea. Great creative use of Duracell batteries to bring running to life in a slightly different way.

Duracell
neonNinja
neonNinja Additional winner
neonNinja 53,210 Creative Score
  • Graphic Design
  • Video
  • Animation
India

Additional winner for All tracks covered

This was a very unique take on running and something that we believe can be leveraged in touchpoints such as social.

Duracell
Samira-Rafi
Samira-Rafi Additional winner
Samira-Rafi 2,261,050 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Morocco

Additional winner for The energy to run

Duracell literally powering the runner was a great idea.

Duracell
ginarutherford
ginarutherford Additional winner
ginarutherford 349,540 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
United States

Additional winner for Coach

Fantastic idea - this is something consumer reads and feels genuinely rewarded. It is funny but on brand equity and benefit.

Duracell
fandesign
fandesign Additional winner
fandesign 76,520 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
Italy

Additional winner for Duracell to win

Beautiful creative linking running further to Bunny.

Duracell
Samira-Rafi
Samira-Rafi Additional winner
Samira-Rafi 2,261,050 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Morocco

Additional winner for Run to infinity

Nice creative approach to running further.

Duracell
WladART
WladART Additional winner
WladART 23,660 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Label & Package Design
Peru

Additional winner for Duracell - Powerful Support

We liked that this brought a different angle to the running idea and actually utilized a device with the speaker system. It also poked at the benefit of power as well as longevity.

Duracell
fbaggins27rivendel
fbaggins27rivendel Additional winner
fbaggins27rivendel 53,690 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Mexico

Additional winner for RUN FOR LONGER

We liked the split screen comparison here showing that Duracell has always been with you running longer and longer.

Duracell
shobz
shobz Additional winner
shobz 965,400 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Script Writing
Philippines

Additional winner for Amazing Runner

Different creative transformation. Loved this idea of the maze.

Duracell
neonNinja
neonNinja Additional winner
neonNinja 53,210 Creative Score
  • Graphic Design
  • Video
  • Animation
India

Additional winner for FunDURAnce

This was a great idea and something we can imagine physically doing. i.e. the race in which the finish line keeps moving further and further away because Duracell never stops running.

Duracell
daphnevanel
daphnevanel Additional winner
daphnevanel 14,680 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Script Writing
France

Additional winner for Duracell - Break Your Limits

Loved the use of the gym environment here to bring a new take on running beyond track running. Nice creative visualization through the worn out treadmills.

Duracell
shathree
shathree Additional winner
shathree 294,160 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
Philippines

Additional winner for Next Level

We liked the split screen approach here contrasting the 'ordinary' training with the elite running track.

Duracell
Wehlitz
Wehlitz Additional winner
Wehlitz 107,730 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
Denmark

Additional winner for Relay energy

Relay is a great idea and the creative use of Bunny paw was well received.

Duracell
catzme
catzme Additional winner
catzme 53,220 Creative Score
  • Graphic Design
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Script Writing
Indonesia

Additional winner for The Preparation List

This is a nice creative highlighting the often forgotten importance of the battery.

Duracell

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Duracell - Empowering Sports community

Meet all the creative contributors for the contest

63 Contributors