Duracell - Empowering Sports Contest Ended
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Discover the results of the Duracell - Empowering Sports contest


Challenge

Resume of the contest

Show how Duracell helps you run for longer!

Create an engaging, original and fun print ad that shows how Duracell and the Duracell Bunny empowers you for longer lasting and superior running moments.

Poster on page 1 + short explanatory paragraph about your entry on page 2 (2 PDF page max.)

20 Winners 7 Community's Favorites 63 Contributors 98 Media Accepted 29 Countries 8 Languages
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Duracell Duracell

Thank you to everyone who entered the latest Duracell competition. The quality of ideas and creative was frankly very high and we continue to be very impressed by the high quality of work and the love for the Duracell brand and the Duracell Bunny. To the winners, special thanks because these ideas were really fantastic bringing beautiful links between our Bunny and brand and running. To all the rest of the entrants, frankly it was very tough picking the winners since the standard was so high overall.

Please keep up the great work for us and we look forward to reviewing more entries in the future.

Thanks,

The Duracell Team

Jury's Prize Winners

Selection by Duracell

Samira-Rafi
Samira-Rafi #1 Prize
Samira-Rafi 2,484,970 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Morocco

#1 Prize of €1,500

WOW my goodness. I am really happy :) i was inspired , but I am not imagined winning 7 awards at once :)for the same competition…I really appreciate this achievement . Duracell always inspire me as a big and global Brand, I m very honored to participate in its promotion.Thanks so much to Duracell to offer me this opportunity and thanks to eYeka as well.

This was a very creative transformation of the linkage between the Bunny who just cannot stop running and the sport of running. The use of Infinity racetrack was something we can imagine working across many touchpoints thanks to its simplicity.

Duracell
oceanomare
oceanomare #2 Prize
oceanomare 787,330 Creative Score
  • Graphic Design
  • Animation
  • Creative Writing
Italy

#2 Prize of €600

This was a great linkage between the Duracell Bunny who never stops running and popular culture. For our brand it is important to appear popular and relevant, especially to a younger audience. This achieves it in a great way that consumers quickly understand and feel rewarded. We can imagine this working very well in touchpoints such as social and print.

Duracell
Samira-Rafi
Samira-Rafi #3 Prize
Samira-Rafi 2,484,970 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Morocco

#3 Prize of €400

This was a very creative transformation linking the sport of running and the Duracell Bunny. The creative is subtle without being complex and leaves the consumer feeling genuinely rewarded. We can imagine this working especially well in touchpoints such as social and print.

Duracell

Additional Prize category

kubuside
kubuside Additional winner
kubuside 58,290 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Script Writing
Indonesia

Additional winner

Thank you for this great entry. We loved the use of the multiple marathons as creative visualization of Duracell running for longer.

Duracell
Samira-Rafi
Samira-Rafi Additional winner
Samira-Rafi 2,484,970 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Morocco

Additional winner

Thank you for this great entry. Duracell runs beyond the finish line is exactly right and we can see plenty of potential in how to further leverage this idea.

Duracell
Samira-Rafi
Samira-Rafi Additional winner
Samira-Rafi 2,484,970 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Morocco

Additional winner

Thank you for the idea. Great creative transformation and love the subtledly of the idea.

Duracell
Samira-Rafi
Samira-Rafi Additional winner
Samira-Rafi 2,484,970 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Morocco

Additional winner

Thank you for the idea. Great creative use of Duracell batteries to bring running to life in a slightly different way.

Duracell
neonNinja
neonNinja Additional winner
neonNinja 30,080 Creative Score
  • Graphic Design
  • Video
  • Animation
India

Additional winner

This was a very unique take on running and something that we believe can be leveraged in touchpoints such as social.

Duracell
Samira-Rafi
Samira-Rafi Additional winner
Samira-Rafi 2,484,970 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Morocco

Additional winner

Duracell literally powering the runner was a great idea.

Duracell
ginarutherford
ginarutherford Additional winner
ginarutherford 470,650 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
United States

Additional winner

Fantastic idea - this is something consumer reads and feels genuinely rewarded. It is funny but on brand equity and benefit.

Duracell
fandesign
fandesign Additional winner
fandesign 68,610 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
Italy

Additional winner

Beautiful creative linking running further to Bunny.

Duracell
Samira-Rafi
Samira-Rafi Additional winner
Samira-Rafi 2,484,970 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Morocco

Additional winner

Nice creative approach to running further.

Duracell
WladART
WladART Additional winner
WladART 7,070 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Label & Package Design
Peru

Additional winner

We liked that this brought a different angle to the running idea and actually utilized a device with the speaker system. It also poked at the benefit of power as well as longevity.

Duracell
fbaggins27rivendel
fbaggins27rivendel Additional winner
fbaggins27rivendel 93,450 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Mexico

Additional winner

We liked the split screen comparison here showing that Duracell has always been with you running longer and longer.

Duracell
shobz
shobz Additional winner
shobz 864,840 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Philippines

Additional winner

Different creative transformation. Loved this idea of the maze.

Duracell
neonNinja
neonNinja Additional winner
neonNinja 30,080 Creative Score
  • Graphic Design
  • Video
  • Animation
India

Additional winner

This was a great idea and something we can imagine physically doing. i.e. the race in which the finish line keeps moving further and further away because Duracell never stops running.

Duracell
daphnevanel
daphnevanel Additional winner
daphnevanel 0 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Script Writing
France

Additional winner

Loved the use of the gym environment here to bring a new take on running beyond track running. Nice creative visualization through the worn out treadmills.

Duracell
shathree
shathree Additional winner
shathree 38,330 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
Philippines

Additional winner

We liked the split screen approach here contrasting the 'ordinary' training with the elite running track.

Duracell
Wehlitz
Wehlitz Additional winner
Wehlitz 45,480 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
Denmark

Additional winner

Relay is a great idea and the creative use of Bunny paw was well received.

Duracell
catzme
catzme Additional winner
catzme 33,590 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Script Writing
Indonesia

Additional winner

This is a nice creative highlighting the often forgotten importance of the battery.

Duracell

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling


Duracell - Empowering Sports community

Meet all the creative contributors for the contest

63 Contributors