Downy Makes Detergent Contest Ended

Experience the great duo of Downy/Lenor detergent and fabric conditioner.

€5,000
Contest ended on November 03, 2015
Illustration - Creative Writing

Downy/Lenor is one of the favorite fabric conditioner brand. It softens, protects and freshens fabrics, providing a delightful experience to consumers who care for their clothes and themselves.

Interestingly enough, until now Downy/Lenor detergent didn’t exist, just fabric conditioner. When doing their laundry, people had to use other detergent brands and then added Downy/Lenor fabric conditioner. But that will soon be history. Downy/Lenor fabric conditioners users will soon be able to buy a Downy/Lenor detergent.

Create two posters to: 1) Introduce Downy/Lenor Detergent, 2) Convince people they should buy this detergent instead of the one they buy today.

The two ideas should work well together, keeping in mind they would be used in communication one after the other, as a sequence.

Format: 2 posters with tagline for each and a paragraph of text. (3 pages max  in PDF)