Downy Makes Detergent Contest Ended

Discover the results of the Downy Makes Detergent contest


Resume of the contest

Experience the great duo of Downy/Lenor detergent and fabric conditioner.

Downy/ Lenor, the famous fabric conditioner brand will soon launch a detergent! Create two posters to: 1) Introduce Downy/Lenor Detergent, 2) Convince people they should buy this detergent instead of the one they buy today.

2 posters with tagline for each and a paragraph of text. (3 pages max in PDF)

3 Winners 5 Community's Favorites 24 Contributors 32 Media Accepted 13 Countries 6 Languages

Downy P&g

I would like to thank all participants for their participation. There were lots of good ideas and everybody devoted considerable time into this. We learned a lot from every work and inspired. Thanks a lot!!!

Jury's Prize Winners

Selection by Downy

gaiariva #1 Prize
gaiariva 574,170 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing

#1 Prize of €3,000 for Puzzle&Flower

You have managed to bring both freshness and cleaning aspect to life within a regimen/duo/partners context. Puzzle is a great analogy to bring this to life. Well done!

oceanomare #2 Prize
oceanomare 850,900 Creative Score
  • Graphic Design
  • Animation
  • Creative Writing

#2 Prize of €1,500 for Puzzle

It is simple and clean and at the same time communicates idea in a very strong way. Downy FE as alone is looking for its mate which is missing today. This was spot on the brief!

cm92 #3 Prize
cm92 90,690 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Photography
  • Script Writing

#3 Prize of €500 for Inspired by Nature, brought to you by Lenor

I loved how liquid form has been brought to life in a flower context. It is a very strong visual, intuitive and from real life. Very creative mind! Congrats!


Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Downy Makes Detergent community

Meet all the creative contributors for the contest

24 Contributors