Downy Makes Detergent Contest Ended

Discover the results of the Downy Makes Detergent contest


Challenge

Resume of the contest

Experience the great duo of Downy/Lenor detergent and fabric conditioner.

Downy/ Lenor, the famous fabric conditioner brand will soon launch a detergent! Create two posters to: 1) Introduce Downy/Lenor Detergent, 2) Convince people they should buy this detergent instead of the one they buy today.

2 posters with tagline for each and a paragraph of text. (3 pages max in PDF)

Read the full brief

3 Winners 5 Community's Favorites 24 Contributors 32 Media Accepted 13 Countries 6 Languages
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Downy P&g

I would like to thank all participants for their participation. There were lots of good ideas and everybody devoted considerable time into this. We learned a lot from every work and inspired. Thanks a lot!!!

Jury's Prize Winners

Selection by Downy

gaiariva
gaiariva #1 Prize
gaiariva 780,540 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Italy

#1 Prize of €3,000 for Puzzle&Flower

You have managed to bring both freshness and cleaning aspect to life within a regimen/duo/partners context. Puzzle is a great analogy to bring this to life. Well done!

Downy
oceanomare
oceanomare #2 Prize
oceanomare 838,150 Creative Score
  • Graphic Design
  • Animation
  • Creative Writing
Italy

#2 Prize of €1,500 for Puzzle

It is simple and clean and at the same time communicates idea in a very strong way. Downy FE as alone is looking for its mate which is missing today. This was spot on the brief!

Downy
cm92
cm92 #3 Prize
cm92 461,240 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Photography
  • Script Writing
France

#3 Prize of €500 for Inspired by Nature, brought to you by Lenor

I loved how liquid form has been brought to life in a flower context. It is a very strong visual, intuitive and from real life. Very creative mind! Congrats!

Downy

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Downy Makes Detergent community

Meet all the creative contributors for the contest

24 Contributors