Results | Closeup Freshness – Wow us with a revolutionary oral care solution that will bring a new freshness to people’s lives.

Discover the results of the Closeup Freshness contest

Challenge

Resume of the contest

Wow us with a revolutionary oral care solution that will bring a new freshness to people’s lives.

What would your oral care regime look like if you invented a brand new solution that allowed you to experience freshness in different ways?

Presentation with visuals and text (maximum 3 pages PDF).

5 Winners 5 Community's Favorites 96 Contributors 138 Media Accepted 30 Countries 10 Languages

Close Up Unilever

Thank you for participating in this contest! Your ideas have been really inspiring. We’ve made out winner selections based on most innovative entries that best showcased the aspects of freshness chosen. We hope you found this contest fun to work on!

Jury's Prize Winners

Selection by Close Up

dcastroprop #1 Prize

dcastroprop 530 Creative Score

Graphic Design
Illustration
Creative Writing
Label & Package Design
Script Writing

Brazil

#1 Prize of €3,000

This is indeed an immense pleasure to be part of this group, international, creative minds, and greater satisfaction also have been contemplated as chosen work in this contest. Grateful to all and success.

This is a great way to change oral hygiene from something that’s seen as a chore to something that’s enjoyable. We love the idea of putting the fun back into something that no on really likes doing. We also like the idea of making oral care more portable.

Close Up

ludmila_lak #2 Prize

ludmila_lak 187,130 Creative Score

Graphic Design
Illustration
Animation
Creative Writing
Label & Package Design
Photography
Script Writing

Russia

#2 Prize of €2,000

This is a great idea to make oral care more tangibly refreshing – freshness that you can feel in your mouth in a tingly way. It is also a great way to extend the idea of freshness beyond the mouth.

Close Up

argentum8 #3 Prize

argentum8 868,110 Creative Score

Graphic Design
Illustration
Creative Writing
Label & Package Design
Photography
Script Writing

Russia

#3 Prize of €1,000

Thank you very much for the prize! I am very pleased that you have noted my media. The detailed brief of eYeka team and precise objectives of Closeup have been really inspirational for me. I wish You many innovative revolutions and new discoveries! Thank you so much!

The issue that you’ve decided to address is an oral care issue that many people don’t take care of because it’s seen as too much of a hassle. We like your idea because it helps address a much forgotten issue, which will open up opportunities for CloseUp to play in.

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gaiariva #4 Prize

gaiariva 523,970 Creative Score

Graphic Design
Illustration
Creative Writing
Label & Package Design
Photography
Script Writing

Italy

#4 Prize of €1,000

This idea really pushed the boundaries of product format and is also a fun way that people can enjoy taking care of their teeth. It will inspire new product ideas and extend our current range of oral care products.

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aventicum #5 Prize

aventicum 548,930 Creative Score

Graphic Design
Video
Illustration
Animation
Creative Writing
Label & Package Design
Photography
Script Writing

Switzerland

#5 Prize of €500

I am glad for this unexpected prize that makes me highly pleased. I believe in my idea and I am proud that the client also believes in it. A great big thank you... Thank you for everything.

Combining technology that is primarily used for in categories and CloseUp oral care expertise in this novel way will open up new occasion-based opportunities for people to experience freshness on-the-go. We really like it is rechargeable and portable.

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