Closeup Freshness Contest Ended

Discover the results of the Closeup Freshness contest


Challenge

Resume of the contest

Wow us with a revolutionary oral care solution that will bring a new freshness to people’s lives.

What would your oral care regime look like if you invented a brand new solution that allowed you to experience freshness in different ways?

Presentation with visuals and text (maximum 3 pages PDF).

Read the full brief

5 Winners 5 Community's Favorites 96 Contributors 138 Media Accepted 32 Countries 10 Languages
67b5248147ed4eda89592d24f80435c4

Close Up Unilever

Thank you for participating in this contest! Your ideas have been really inspiring. We’ve made out winner selections based on most innovative entries that best showcased the aspects of freshness chosen. We hope you found this contest fun to work on!

Jury's Prize Winners

Selection by Close Up

dcastroprop
dcastroprop #1 Prize
dcastroprop 81,530 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Script Writing
Brazil

#1 Prize of €3,000

This is indeed an immense pleasure to be part of this group, international, creative minds, and greater satisfaction also have been contemplated as chosen work in this contest. Grateful to all and success.

 

This is a great way to change oral hygiene from something that’s seen as a chore to something that’s enjoyable. We love the idea of putting the fun back into something that no on really likes doing. We also like the idea of making oral care more portable.

Close Up
ludmila_lak
ludmila_lak #2 Prize
ludmila_lak 110,950 Creative Score
  • Graphic Design
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Russia

#2 Prize of €2,000

This is a great idea to make oral care more tangibly refreshing – freshness that you can feel in your mouth in a tingly way. It is also a great way to extend the idea of freshness beyond the mouth.

Close Up
argentum8
argentum8 #3 Prize
argentum8 620,590 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Russia

#3 Prize of €1,000

Thank you very much for the prize! I am very pleased that you have noted my media. The detailed brief of eYeka team and precise objectives of Closeup have been really inspirational for me. I wish You many innovative revolutions and new discoveries! Thank you so much!

 

The issue that you’ve decided to address is an oral care issue that many people don’t take care of because it’s seen as too much of a hassle. We like your idea because it helps address a much forgotten issue, which will open up opportunities for CloseUp to play in.

Close Up
gaiariva
gaiariva #4 Prize
gaiariva 779,170 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Italy

#4 Prize of €1,000

This idea really pushed the boundaries of product format and is also a fun way that people can enjoy taking care of their teeth. It will inspire new product ideas and extend our current range of oral care products.

Close Up
aventicum
aventicum #5 Prize
aventicum 676,770 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Switzerland

#5 Prize of €500

I am glad for this unexpected prize that makes me highly pleased. I believe in my idea and I am proud that the client also believes in it. A great big thank you... Thank you for everything.

Combining technology that is primarily used for in categories and CloseUp oral care expertise in this novel way will open up new occasion-based opportunities for people to experience freshness on-the-go. We really like it is rechargeable and portable.

Close Up

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Closeup Freshness community

Meet all the creative contributors for the contest

96 Contributors