Discover the results of the Downy/Lenor - Re-awaken Freshness contest
Resume of the contest
Show women how Downy/Lenor fabric conditioner “activates” freshness throughout the day.
With a unique and eye-catching poster, convince women that the new Downy/Lenor “Motion”-Activated or “Touch”-Activated Freshness is THE fabric conditioner that delivers sensorial freshness throughout the day.
Poster and description (2 pages).
Jury's Prize Winners
Selection by Downy
storrytellerreturn #1 Prize
vince_utc #2 Prize
- Creative Writing
- Label & Package Design
#2 Prize of €600 for The Poppable Freshness Bubble
Thanks to eYeka team that first rejected my creation and helped me to tune it the way it is right now! I got few preselections in past contests but it is my first win and I am really proud of it.
Very intuitive and fun way to visualize the touch activated scent benefit
Based on the votes of the contributors in the Feedback Circle
Top in Quality
Rank 1 Nuninuninu 141,320 Creative Score
Rank 2 oceanomare 837,650 Creative Score
Rank 3 ma-create 367,380 Creative Score
Top in Originality
Rank 1 oceanomare 837,650 Creative Score
Rank 2 albinsalkic 201,260 Creative Score
Rank 3 Samira-Rafi 2,425,760 Creative Score