Discover the results of the Downy/Lenor - Re-awaken Freshness contest
Resume of the contest
Show women how Downy/Lenor fabric conditioner “activates” freshness throughout the day.
With a unique and eye-catching poster, convince women that the new Downy/Lenor “Motion”-Activated or “Touch”-Activated Freshness is THE fabric conditioner that delivers sensorial freshness throughout the day.
Poster and description (2 pages).
Thank you for your participation and bringing brilliant and creative ideas, it was very hard deciding winners with so many great ideas.
Jury's Prize Winners
Selection by Downy
storrytellerreturn #1 Prize
vince_utc #2 Prize
- Creative Writing
- Label & Package Design
#2 Prize of €600 for The Poppable Freshness Bubble
Thanks to eYeka team that first rejected my creation and helped me to tune it the way it is right now! I got few preselections in past contests but it is my first win and I am really proud of it.
Very intuitive and fun way to visualize the touch activated scent benefit
Based on the votes of the contributors in the Feedback Circle
Top in Quality
Rank 1 Nuninuninu 160,010 Creative Score
Rank 2 oceanomare 955,170 Creative Score
Rank 3 ma-create 842,410 Creative Score
Top in Originality
Rank 1 oceanomare 955,170 Creative Score
Rank 2 albinsalkic 247,470 Creative Score
Rank 3 Samira-Rafi 3,045,150 Creative Score