Downy/Lenor - Re-awaken Freshness Contest Ended
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Discover the results of the Downy/Lenor - Re-awaken Freshness contest


Challenge

Resume of the contest

Show women how Downy/Lenor fabric conditioner “activates” freshness throughout the day.

With a unique and eye-catching poster, convince women that the new Downy/Lenor “Motion”-Activated or “Touch”-Activated Freshness is THE fabric conditioner that delivers sensorial freshness throughout the day.

Poster and description (2 pages).

Read the full brief

3 Winners 5 Community's Favorites 42 Contributors 59 Media Accepted 23 Countries 6 Languages
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Downy P&g

Thank you for your participation and bringing brilliant and creative ideas, it was very hard deciding winners with so many great ideas.

Jury's Prize Winners

Selection by Downy

storrytellerreturn
storrytellerreturn #1 Prize
storrytellerreturn 72,020 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Script Writing
Malaysia

#1 Prize of €1,500 for Twirl on the street-2

The tagline and imagery communicates the benefit and is very aspirational. great work! Thank you

Downy
vince_utc
vince_utc #2 Prize
vince_utc 63,200 Creative Score
  • Illustration
  • Creative Writing
  • Label & Package Design
France

#2 Prize of €600 for The Poppable Freshness Bubble

Thanks to eYeka team that first rejected my creation and helped me to tune it the way it is right now! I got few preselections in past contests but it is my first win and I am really proud of it.

Very intuitive and fun way to visualize the touch activated scent benefit

Downy
Samira-Rafi
Samira-Rafi #3 Prize
Samira-Rafi 2,262,050 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Morocco

#3 Prize of €400 for like a perfum !

very creative visualization of perfume on clothes with movement

Downy

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Downy/Lenor - Re-awaken Freshness community

Meet all the creative contributors for the contest

42 Contributors