Downy/Lenor - Re-awaken Freshness Contest Ended

Discover the results of the Downy/Lenor - Re-awaken Freshness contest


Resume of the contest

Show women how Downy/Lenor fabric conditioner “activates” freshness throughout the day.

With a unique and eye-catching poster, convince women that the new Downy/Lenor “Motion”-Activated or “Touch”-Activated Freshness is THE fabric conditioner that delivers sensorial freshness throughout the day.

Poster and description (2 pages).

3 Winners 5 Community's Favorites 42 Contributors 59 Media Accepted 23 Countries 6 Languages

Downy P&g

Thank you for your participation and bringing brilliant and creative ideas, it was very hard deciding winners with so many great ideas.

Jury's Prize Winners

Selection by Downy

storrytellerreturn #1 Prize
storrytellerreturn 40 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Script Writing

#1 Prize of €1,500 for Twirl on the street-2

The tagline and imagery communicates the benefit and is very aspirational. great work! Thank you

vince_utc #2 Prize
vince_utc 0 Creative Score
  • Illustration
  • Creative Writing
  • Label & Package Design

#2 Prize of €600 for The Poppable Freshness Bubble

Thanks to eYeka team that first rejected my creation and helped me to tune it the way it is right now! I got few preselections in past contests but it is my first win and I am really proud of it.

Very intuitive and fun way to visualize the touch activated scent benefit

Samira-Rafi #3 Prize
Samira-Rafi 2,516,150 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing

#3 Prize of €400 for like a perfum !

very creative visualization of perfume on clothes with movement


Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Downy/Lenor - Re-awaken Freshness community

Meet all the creative contributors for the contest

42 Contributors