Knorr - Love the soil Contest Ended

Discover the results of the Knorr - Love the soil contest


Resume of the contest

Spread the message that the root of delicious Knorr soups is farming that loves the soil.

Champion the movement for sustainable farming methods that care for the soil, and bring tastier and more delicious soups to everyone’s tables.

Presentation with visuals and text (maximum 3 pages PDF).

3 Winners 5 Community's Favorites 82 Contributors 84 Media Accepted 29 Countries 9 Languages

Knorr Unilever

Thanks a lot to all participants. We truly had a difficult time while choosing the winners. In our evaluation process, we looked at the ideas that can spread in large scales. For that reason, we choose the ideas, which are more practical while making the ideas come through all around Turkey. We hope that all participants enjoyed working for our brief as we did.


Jury's Prize Winners

Selection by Knorr

Pablo_Margara #1 Prize
Pablo_Margara 35,010 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design

#1 Prize of €3,000 for Love the Land

First of all I wanted to thank you, the truth is I am very happy to have come out as the winner. Thank you so much for everything!

With this creative packaging, we will be able spread the spirit in a very large scale. This is an existing package that we use for Knorr Meal Makers. Using this Meal Makers packaging for a campaign idea will make this campaign even bigger, because we will be able to distribute the seeds easily all around Turkey as a regular limited edition soup.

ManuFF #2 Prize
ManuFF 99,330 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing

#2 Prize of €1,500 for Knorr´s Seeds "Love the Soil"

We believe that this compact growing kit can be an effective promotional item in trade. Having a compact, small size packaging and integrating with an app made this idea to use in our "love the soil" campaign.

learousse #3 Prize
learousse 65,120 Creative Score
  • Creative Writing
  • Label & Package Design

#3 Prize of €500 for Knorr Truck

Engaging with the consumers is one of the most important part of this "love the soil" campaign, since we want to explain what we are doing for sustainable farming as Knorr. With the Knorr truck project, we can spread the spirit in different cities and neighborhoods, as well as activating the idea around supermarkets.


Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Knorr - Love the soil community

Meet all the creative contributors for the contest

82 Contributors