Results | Knorr - Love the soil – Spread the message that the root of delicious Knorr soups is farming that loves the soil.

Discover the results of the Knorr - Love the soil contest

Challenge

Resume of the contest

Spread the message that the root of delicious Knorr soups is farming that loves the soil.

Champion the movement for sustainable farming methods that care for the soil, and bring tastier and more delicious soups to everyone’s tables.

Presentation with visuals and text (maximum 3 pages PDF).

3 Winners 5 Community's Favorites 82 Contributors 84 Media Accepted 28 Countries 9 Languages

Knorr Unilever

Thanks a lot to all participants. We truly had a difficult time while choosing the winners. In our evaluation process, we looked at the ideas that can spread in large scales. For that reason, we choose the ideas, which are more practical while making the ideas come through all around Turkey. We hope that all participants enjoyed working for our brief as we did.

Jury's Prize Winners

Selection by Knorr

Pablo_Margara #1 Prize

Pablo_Margara 22,030 Creative Score

Graphic Design
Illustration
Creative Writing
Label & Package Design

Spain

#1 Prize of €3,000

First of all I wanted to thank you, the truth is I am very happy to have come out as the winner. Thank you so much for everything!

With this creative packaging, we will be able spread the spirit in a very large scale. This is an existing package that we use for Knorr Meal Makers. Using this Meal Makers packaging for a campaign idea will make this campaign even bigger, because we will be able to distribute the seeds easily all around Turkey as a regular limited edition soup.

Knorr

ManuFF #2 Prize

ManuFF 30,800 Creative Score

Graphic Design
Video
Illustration
Animation
Creative Writing
Label & Package Design
Photography
Script Writing

Spain

#2 Prize of €1,500

We believe that this compact growing kit can be an effective promotional item in trade. Having a compact, small size packaging and integrating with an app made this idea to use in our "love the soil" campaign.

Knorr

learousse #3 Prize

learousse 560 Creative Score

Creative Writing
Label & Package Design

France

#3 Prize of €500

Engaging with the consumers is one of the most important part of this "love the soil" campaign, since we want to explain what we are doing for sustainable farming as Knorr. With the Knorr truck project, we can spread the spirit in different cities and neighborhoods, as well as activating the idea around supermarkets.

Knorr