Discover the results of the Knorr - Love the soil contest
Challenge
Resume of the contest
Spread the message that the root of delicious Knorr soups is farming that loves the soil.
Champion the movement for sustainable farming methods that care for the soil, and bring tastier and more delicious soups to everyone’s tables.
Presentation with visuals and text (maximum 3 pages PDF).

Knorr Unilever
Thanks a lot to all participants. We truly had a difficult time while choosing the winners. In our evaluation process, we looked at the ideas that can spread in large scales. For that reason, we choose the ideas, which are more practical while making the ideas come through all around Turkey. We hope that all participants enjoyed working for our brief as we did.
Jury's Prize Winners
Selection by Knorr

Pablo_Margara #1 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
#1 Prize of €3,000
First of all I wanted to thank you, the truth is I am very happy to have come out as the winner. Thank you so much for everything!
With this creative packaging, we will be able spread the spirit in a very large scale. This is an existing package that we use for Knorr Meal Makers. Using this Meal Makers packaging for a campaign idea will make this campaign even bigger, because we will be able to distribute the seeds easily all around Turkey as a regular limited edition soup.
Knorr
ManuFF #2 Prize
- Graphic Design
- Video
- Illustration
- Animation
- Creative Writing
- Label & Package Design
- Photography
- Script Writing
#2 Prize of €1,500
We believe that this compact growing kit can be an effective promotional item in trade. Having a compact, small size packaging and integrating with an app made this idea to use in our "love the soil" campaign.
Knorr
learousse #3 Prize
#3 Prize of €500
Engaging with the consumers is one of the most important part of this "love the soil" campaign, since we want to explain what we are doing for sustainable farming as Knorr. With the Knorr truck project, we can spread the spirit in different cities and neighborhoods, as well as activating the idea around supermarkets.
KnorrCommunity's Favorites
Based on the votes of the contributors in the Feedback Circle
Top in Quality
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Rank 1 estrella_reyesfelix 16,210 Creative Score
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Rank 2 romancarloolivarez 0 Creative Score
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Rank 3 Pablo_Margara 20,010 Creative Score
Top in Originality
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Rank 1 estrella_reyesfelix 16,210 Creative Score
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Rank 2 Pablo_Margara 20,010 Creative Score
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Rank 3 tocassin 0 Creative Score
Top in Story-telling
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Rank 1 estrella_reyesfelix 16,210 Creative Score
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Rank 2 Pablo_Margara 20,010 Creative Score
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Rank 3 siraelle666 0 Creative Score