Life Protection Insurance Matters Contest Ended

Find the right sales pitches to convince as many people as possible to go and buy life protection insurance products!

Contest ended on October 18, 2015
Illustration - Creative Writing

Life protection insurance means providing financial help when an everyday accident or serious illness occurs resulting in disability, death, work incapacity, dependence, etc. As these events have a financial impact on families or individuals, insurance can help by paying out money, once or as an annuity, but also with practical help through advice, support, psychological assistance, etc.

Insurers in France want to revolutionise the industry by imagining a new way to convince people to get informed and buy life protection insurance.

How can we get people to be interested, inform themselves and buy life protection insurance products?

Imagine a new way of talking to people in order to convince them to buy life protection insurance products, through a poster, a slogan and an explanation of your idea.