Results | U by Kotex® – Show young women that change is good

Discover the results of the U by Kotex® contest

Challenge

Resume of the contest

Show young women that change is good – bring it on!

Get young women interested in trying U BY KOTEX® and help make it a must-have in their lives, as they’re constantly embracing different things and new experiences.

Video – max 60 seconds, feel free to tell your story in less but make sure it’s an engaging story that people can understand.

Read the full brief

4 Winners 6 Community's Favorites 23 Contributors 25 Media Accepted 11 Countries 5 Languages

U by Kotex® Kimberly clark

Thanks for all your entries. It was extremely interesting to see how everyone interpreted the brief and brought it to life. Thanks for all the time and effort you put into your entries.

Jury's Prize Winners

Selection by U by Kotex®

aceblvd #1 Prize

aceblvd 237,500 Creative Score

Graphic Design
Video
Illustration
Animation
Creative Writing
Label & Package Design

France

#1 Prize of €10,000 for UbyKotex 'My Inspiration'

This video was the best execution in terms of the brand and the Australian market. We liked the story of the friendship and the consumer insight that girls admire different quality of their friends.

U by Kotex®

markoo #2 Prize

markoo 775,600 Creative Score

Graphic Design
Video
Illustration
Creative Writing
Label & Package Design
Photography

Ukraine

#2 Prize of €5,000 for changes in life - it's really cool. Live life to the fullest with the U BY KOTEX®

This was upbeat and completely inline with the brand with the pops of colour and tapped into making the brand relevant for the target market.

U by Kotex®

Nicole_Machado #3 Prize

Nicole_Machado 24,280 Creative Score

Graphic Design
Illustration
Animation
Creative Writing
Label & Package Design

U.K.

#3 Prize of €3,000 for Change is good.

We loved the story of this idea around growing up, it really tapped into the consumer at this point in time.

U by Kotex®

susanamarques21 #4 Prize

susanamarques21 21,350 Creative Score

Video
Creative Writing
Photography
Script Writing

Portugal

#4 Prize of €2,000 for Change is Good!

I had loads of fun making this video, which was my first submission in eYeka. This is an example of how good change can be, as I finally had the initiative to participate. Thanks eYeka, for the opportunity, and U by Kotex, for the inspiration! Change, don't be afraid, go for it!

We liked the expression of change in this idea and positive nature of the idea.

U by Kotex®