Discover the results of the Finish Rinse Aid contest
Challenge
Resume of the contest
In a real-life demo idea, show how Finish Rinse Aid makes dishes shinier and drier.
Amaze us and convince people to use Finish Rinse Aid! Catch their attention with a very creative demo that shows how Finish Rinse Aid achieves shinier and drier dishes.
PDF, 1 page with visuals and text.

Finish Reckitt-benckiser
Thanks a lot to everyone for responding to this creative challenge! At RB, we have been impressed by the great response and the quality of the submissions. Each idea came presented well and with a refreshing breeze of genuine creativity. It was a real challenge to select the winners.
Well done to everyone and keep on thinking creative!
RB Staff
Jury's Prize Winners
Selection by Finish

martindeneuville #1 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
- Photography
- Script Writing
#1 Prize of €1,500
We really liked the idea to bring to life the benefit of using Finish Rinse Aid using “light”. This for us is somehow intrinsically linked to the idea of “clear”, giving to the all demo idea a special place among the territory of one of the main benefit, shine. Regarding a possible in store execution, it is also possible to imagine it to happen in a simple but yet surprising way. Best fit with the brief.
Finish
sunnyrai #2 Prize
- Graphic Design
- Video
- Illustration
- Animation
- Creative Writing
- Label & Package Design
- Script Writing
#2 Prize of €1,000
We liked this idea because of its simple but powerful message: with Finish Rinse Aid you will have a clean that you can see (because of the glasses). Also the process described well represent a simple but powerful scientific experiment, with preparation, test, and results phase well defined. The use of the dishwasher really keep the focus on the category. Very good fit with the brief.
Finish
marloxx_9 #3 Prize
- Graphic Design
- Illustration
- Label & Package Design
- Photography
#3 Prize of €500
We appreciated this idea because of its “magic” edge. Revealing the benefit of using Finish Rinse Aid via the fading away of the smoke remind a magic show set up, creating the right tension for the final “wow” effect: a perfect class with Finish Rinse Aid versus a cloudy one. A good fit with the brief.
FinishCommunity's Favorites
Based on the votes of the contributors in the Feedback Circle
Top in Quality
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Rank 1 martindeneuville 0 Creative Score
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Rank 2 YESYUKOM 4,100 Creative Score
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Rank 3 ginarutherford 104,580 Creative Score
Top in Originality
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Rank 1 martindeneuville 0 Creative Score
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Rank 2 Stooshy 10 Creative Score
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Rank 3 sabinezhaoxuying 0 Creative Score
Top in Story-telling
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Rank 1 martindeneuville 0 Creative Score
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Rank 2 clarapatrica 0 Creative Score
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Rank 3 ginarutherford 104,580 Creative Score