Finish Rinse Aid Contest Ended
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Discover the results of the Finish Rinse Aid contest


Challenge

Resume of the contest

In a real-life demo idea, show how Finish Rinse Aid makes dishes shinier and drier.

Amaze us and convince people to use Finish Rinse Aid! Catch their attention with a very creative demo that shows how Finish Rinse Aid achieves shinier and drier dishes.

PDF, 1 page with visuals and text.

Read the full brief

3 Winners 6 Community's Favorites 26 Contributors 29 Media Accepted 18 Countries 6 Languages
B9ad9200a19441458bd97ed5b68fd1af

Finish Reckitt-benckiser

Thanks a lot to everyone for responding to this creative challenge! At RB, we have been impressed by the great response and the quality of the submissions. Each idea came presented well and with a refreshing breeze of genuine creativity. It was a real challenge to select the winners.
Well done to everyone and keep on thinking creative!
RB Staff

Jury's Prize Winners

Selection by Finish

martindeneuville
martindeneuville #1 Prize
martindeneuville 734,470 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
U.K.

#1 Prize of €1,500 for Light Glass System

We really liked the idea to bring to life the benefit of using Finish Rinse Aid using “light”. This for us is somehow intrinsically linked to the idea of “clear”, giving to the all demo idea a special place among the territory of one of the main benefit, shine. Regarding a possible in store execution, it is also possible to imagine it to happen in a simple but yet surprising way. Best fit with the brief.

Finish
sunnyrai
sunnyrai #2 Prize
sunnyrai 66,450 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Script Writing
India

#2 Prize of €1,000 for Finish - crystal clear demo

We liked this idea because of its simple but powerful message: with Finish Rinse Aid you will have a clean that you can see (because of the glasses). Also the process described well represent a simple but powerful scientific experiment, with preparation, test, and results phase well defined. The use of the dishwasher really keep the focus on the category. Very good fit with the brief.

Finish
marloxx_9
marloxx_9 #3 Prize
marloxx_9 377,750 Creative Score
  • Graphic Design
  • Illustration
  • Label & Package Design
  • Photography
France

#3 Prize of €500 for Smoky Glasses

We appreciated this idea because of its “magic” edge. Revealing the benefit of using Finish Rinse Aid via the fading away of the smoke remind a magic show set up, creating the right tension for the final “wow” effect: a perfect class with Finish Rinse Aid versus a cloudy one. A good fit with the brief.

Finish

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Finish Rinse Aid community

Meet all the creative contributors for the contest

26 Contributors