Results | Finish Rinse Aid – In a real-life demo idea, show how Finish Rinse Aid makes dishes shinier and drier.

Discover the results of the Finish Rinse Aid contest

Challenge

Resume of the contest

In a real-life demo idea, show how Finish Rinse Aid makes dishes shinier and drier.

Amaze us and convince people to use Finish Rinse Aid! Catch their attention with a very creative demo that shows how Finish Rinse Aid achieves shinier and drier dishes.

PDF, 1 page with visuals and text.

Read the full brief

3 Winners 6 Community's Favorites 26 Contributors 29 Media Accepted 18 Countries 6 Languages

Finish Reckitt-benckiser

Thanks a lot to everyone for responding to this creative challenge! At RB, we have been impressed by the great response and the quality of the submissions. Each idea came presented well and with a refreshing breeze of genuine creativity. It was a real challenge to select the winners.
Well done to everyone and keep on thinking creative!
RB Staff

Jury's Prize Winners

Selection by Finish

martindeneuville #1 Prize

martindeneuville 734,470 Creative Score

Graphic Design
Illustration
Creative Writing
Label & Package Design
Photography
Script Writing

U.K.

#1 Prize of €1,500 for Light Glass System

We really liked the idea to bring to life the benefit of using Finish Rinse Aid using “light”. This for us is somehow intrinsically linked to the idea of “clear”, giving to the all demo idea a special place among the territory of one of the main benefit, shine. Regarding a possible in store execution, it is also possible to imagine it to happen in a simple but yet surprising way. Best fit with the brief.

Finish

sunnyrai #2 Prize

sunnyrai 66,450 Creative Score

Graphic Design
Video
Illustration
Animation
Creative Writing
Label & Package Design
Script Writing

India

#2 Prize of €1,000 for Finish - crystal clear demo

We liked this idea because of its simple but powerful message: with Finish Rinse Aid you will have a clean that you can see (because of the glasses). Also the process described well represent a simple but powerful scientific experiment, with preparation, test, and results phase well defined. The use of the dishwasher really keep the focus on the category. Very good fit with the brief.

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marloxx_9 #3 Prize

marloxx_9 377,750 Creative Score

Graphic Design
Illustration
Label & Package Design
Photography

France

#3 Prize of €500 for Smoky Glasses

We appreciated this idea because of its “magic” edge. Revealing the benefit of using Finish Rinse Aid via the fading away of the smoke remind a magic show set up, creating the right tension for the final “wow” effect: a perfect class with Finish Rinse Aid versus a cloudy one. A good fit with the brief.

Finish